Eye tracking, sometimes known as visual tracking, is a process that records the eye movements of a person while they are viewing a digital screen. Eye-tracking software has become an important tool for marketers and website owners because it can help them understand how people interact with their website or advertisement, showing exactly where people… read more
Eye movement plays an important functional role when drivers use parking garages. It assists safe navigation, and also helps with finding a parking space. Drivers look in various directions as they enter or leave the parking garage. These eye movements can be quite valuable for businesses looking to place advertisements within a parking garage. Continue… read more
Smart and forward-thinking companies are always seeking ways to understand what consumers think about their products. Our eye tracking software is a viable solution for any marketer or business owner. If you are one of such companies, you will need to get accurate data about consumer behavior habits. This can prove to be quite difficult… read more
The eye is the window through which people interact with products and ads. Tracking eye movement is used in an effort to extract valuable marketing data. At Gazepoint we under the importance of eye tracking software, especially for marketing. The importance of visual attention cannot be overemphasized. People are likely to buy products based on… read more
There are many tools that can help businesses market their products, using eye trackers is one of them. Choosing the right eye tracker can be a daunting task for many, but not when you trun to Gaze Point. Gaze Point offers a wide range of eye-tracking software and tools that can help you market your… read more
You’ve probably experienced the verification of cookies when you’ve visited a website. Websites use cookies to track your interests and frequent sites to gather data and give you related advertisements in the future. Similarly — to increase marketing strategies — companies are now using eye trackers to elevate their sales and understand their customers in-depth.… read more
A good marketing strategy includes finding the right tools to advertise to your audience, and one of these tools includes eye trackers. Eye trackers are recognized for their ability to gather data regarding consumer interests. This helps many companies in market research. We at Gaze Point can help you find the best eye-tracking software and… read more
At Gazepoint, we have always been passionate about helping those who need the right solution with our eye-tracker software and expertise and providing whatever is at our disposal to serve others. The wonderful news of so many people helping out with the COVID-19 pandemic brings us happiness in these trying times — and this brought… read more
Distracted driving is driving while doing another activity that takes your attention away from the road. It greatly increases your chances of being involved in a motor vehicle crash. There are three main types of distracted driving — visual, manual, and cognitive. Eye-tracking technology has provided valuable insights into the effects of non-driving related tasks,… read more
Eye-tracking technology is the process of identifying both where someone is looking and how. Visual tracking captures behaviors that are not easily controllable or observable, which is a primary reason that it is perceived as a scientific means of testing functionality of a product or device. While there are many applications for this across education,… read more
