eye tracking technology

Eye-Tracking Technology and Distracted Driving

Distracted driving is driving while doing another activity that takes your attention away from the road. It greatly increases your chances of being involved in a motor vehicle crash. There are three main types of distracted driving — visual, manual, and cognitive. Eye-tracking technology has provided valuable insights into the effects of non-driving related tasks,… read more

How Visual Tracking Empowers Those With Disabilities

Eye-tracking technology is the process of identifying both where someone is looking and how. Visual tracking captures behaviors that are not easily controllable or observable, which is a primary reason that it is perceived as a scientific means of testing functionality of a product or device. While there are many applications for this across education,… read more

What Is Neuromarketing?

Neuromarketing is a commercial marketing communication field that applies neuropsychology to marketing research. This type of marketing monitors consumers’ responses to marketing stimuli in several areas, including sensorimotor, cognitive, and affective. Sensorimotor response refers to the integration of senses and motor movements to gain insight and information. Cognition is the process of acquiring knowledge through… read more

The Psychology of Eye Movements

You may have worked in the field of eye-tracking technology for a long time. In fact, you probably know more than most people about the way the pupil, cornea, and retina all work together to transform images into signals that are sent to the brain. With all of the information you have gleaned over the… read more

Eye-Tracking Technology and Dyslexia

Gazepoint provides affordable solutions for eye tracking and neuromarketing so you can determine where a user looks, how long they look at certain elements, and how their gaze travels over an image. From physical health to emotional responses, you can gain more detailed insights into your users so you can provide them with the information… read more

What e-Commerce Can Learn From Eye Tracking

E-commerce is a broad, highly competitive field that becomes more competitive every day. Eye tracking gives businesses an opportunity to find success by tailoring their approach to conversions based on objective, quantitative data. Read on to learn more about the discoveries made in the world of e-commerce human-computer interactions, and invest in your own success… read more

The Marketing Research Potential of Eye Tracking

In marketing, the goal is to find the best possible way to advertise to your audience and convince them to choose your product or service. It can take a lot of trial and error, especially with the far from foolproof methods we have today of testing the success of ads. Visual tracking holds the potential… read more

The Windows 10 Eye-Tracking Initiative

Eye tracking is finding new footholds and applications everyday, and now major companies are taking notice. Microsoft has taken steps to further streamline the use of eye-tracking technology with their new Windows 10 eye-tracking initiative. Read on to learn more, and invest in your own technology with an eye tracking bundle from Gazepoint. What’s New… read more

Eye Tracking Applications: Distracted Driving Studies

Distracted driving is a big problem. According to a 2006 study, half of all car accidents involved a distracted driver. Another big factor in crashes? Curved roads, where three times more accidents take place than straight roads. A January 2019 study decided to study these two factors together using Gazepoint eye-tracking technology. The Study The… read more