eye tracking technology

Eye Tracking Software: The Importance Of Understanding Consumer Behavior

Smart and forward-thinking companies are always seeking ways to understand what consumers think about their products.  Our eye tracking software is a viable solution for any marketer or business owner. If you are one of such companies, you will need to get accurate data about consumer behavior habits. This can prove to be quite difficult… read more

Best Eye Tracking Software: Where Users Look the Most

The eye is the window through which people interact with products and ads. Tracking eye movement is used in an effort to extract valuable marketing data.  At Gazepoint we under the importance of eye tracking software, especially for marketing. The importance of visual attention cannot be overemphasized. People are likely to buy products based on… read more

Learn About the Accuracy Rate of Eye-Tracking Software

There are many tools that can help businesses market their products, using eye trackers is one of them. Choosing the right eye tracker can be a daunting task for many, but not when you trun to Gaze Point. Gaze Point offers a wide range of eye-tracking software and tools that can help you market your… read more

How Eye Tracking for Marketing Improves Sales

You’ve probably experienced the verification of cookies when you’ve visited a website. Websites use cookies to track your interests and frequent sites to gather data and give you related advertisements in the future. Similarly — to increase marketing strategies — companies are now using eye trackers to elevate their sales and understand their customers in-depth.… read more

Importance of Eye Tracking Software for Customer Analytics

A good marketing strategy includes finding the right tools to advertise to your audience, and one of these tools includes eye trackers. Eye trackers are recognized for their ability to gather data regarding consumer interests. This helps many companies in market research. We at Gaze Point can help you find the best eye-tracking software and… read more

Gazepoint – Fighting Against COVID-19

At Gazepoint, we have always been passionate about helping those who need the right solution with our eye-tracker software and expertise and providing whatever is at our disposal to serve others. The wonderful news of so many people helping out with the COVID-19 pandemic brings us happiness in these trying times — and this brought… read more

Eye-Tracking Technology and Distracted Driving

Distracted driving is driving while doing another activity that takes your attention away from the road. It greatly increases your chances of being involved in a motor vehicle crash. There are three main types of distracted driving — visual, manual, and cognitive. Eye-tracking technology has provided valuable insights into the effects of non-driving related tasks,… read more

How Visual Tracking Empowers Those With Disabilities

Eye-tracking technology is the process of identifying both where someone is looking and how. Visual tracking captures behaviors that are not easily controllable or observable, which is a primary reason that it is perceived as a scientific means of testing functionality of a product or device. While there are many applications for this across education,… read more

What Is Neuromarketing?

Neuromarketing is a commercial marketing communication field that applies neuropsychology to marketing research. This type of marketing monitors consumers’ responses to marketing stimuli in several areas, including sensorimotor, cognitive, and affective. Sensorimotor response refers to the integration of senses and motor movements to gain insight and information. Cognition is the process of acquiring knowledge through… read more

The Psychology of Eye Movements

You may have worked in the field of eye-tracking technology for a long time. In fact, you probably know more than most people about the way the pupil, cornea, and retina all work together to transform images into signals that are sent to the brain. With all of the information you have gleaned over the… read more