What Is Eye Tracking?

What Is Eye Tracking?

The human gaze is powerful. As we discussed in our last blog post, our eyes can communicate a lot, and the broader community, from marketing firms to healthcare centers, are taking notice. New opportunities to better understand and harness the data inherent in the human gaze are emerging with help from eye-tracking technology, and Gazepoint… read more

Gazepoint Biometrics Now Available

The entire Gazepoint team is very happy to announce the release of the all-new Gazepoint Biometrics platform. Our Biometrics platform builds on our existing expertise in eye tracking and adds additional biometric signals to the data capture stream. The Biometrics platform provides three new signals: heart rate and galvanic skin response (GSR) from the finger… read more

Gazepoint Software Suite V4.3.0 Now Available

The latest release of the Gazepoint software suite is now available to download. A few notable updates in the release: Gazepoint Control The calibration system has been updated to easily allow for custom calibration graphics which was due to requests for holding the attention of very young participants and possibly primate research. Through the API… read more

Gazepoint OpenGaze API USER_DATA Update

As of Gazepoint release V4.2.0 the USER_DATA option in the OpenGaze API has been updated to include an optional duration tag. The DUR tag allows for embedding discrete events into the data stream. Previously if a USER_DATA value was set in the gaze data stream: The USER_DATA value would then be set for all subsequent… read more

Gazepoint Software Release V4.2.0 Now Available

The latest release of the Gazepoint software suite is now available to download. A few notable updates in the release: Gazepoint Control We have added a gain-sweep mode which when enabled, will sweep through the full range of the system gain settings until eyes are detected. In the image to the right you can see… read more

Gazepoint Academic Publications Updated for 2017

We have done a search for 2017 academic publications which used or cited the Gazepoint eye tracking system. You can find the list on the publications page. If you have used the Gazepoint system in your published work and wish to be added to the list, please let us know.… read more

Gazepoint will be at UXLx 2017

Gazepoint will be at UXLx: User Experience Lisbon! The conference will be at the FIL Meeting Centre in Lisbon Portugal May 23 -26, 2017. Come visit our booth and see the GP3 HD eye tracking in action.   https://www.ux-lx.com/… read more

Introducing the Gazepoint GP3 HD

We are very happy to announce the release of our newest eye tracking system, the GP3 HD. The GP3 HD system maintains all the great features of the GP3, it’s very easy to setup, quick to calibrate, interfaces with all existing hardware accessories (Laptop & VESA screen mounts) and software (Gazepoint Analysis & Remote Viewer). And… read more

A Practical Guide to Visual Tracking

Are you new to the world of visual tracking? Would you like to strengthen your knowledge on the subject? “Eye Tracking the User Experience” by Aga Bojko is an invaluable reference book that we highly recommend. This book is a practical guide that will benefit anyone wanting to learn how to conduct eye-tracking studies to… read more

As the first high-performance eye tracking software available at a consumer-grade price, GP3 provides an amplified level of accurate data for medical use.
Gazepoint’s innovations in eye-tracking allow developers to enhance behavioral research applications and usability studies applications.
Eliminating the guesswork behind the interactions between consumer and computer, our Analysis UX Edition allows users to track human behavior through measures such as eye movement tracking, click and scrolling behavior and more.