eye tracking device

Eye-Tracking Software Applications for Corporate Research & Development

Looking for eye-tracking software that can help with your corporate research and development efforts? There are a number of different applications available, each with its own set of unique features and capabilities. Here at Gazepoint, we specialize in providing affordable solutions for eye tracking, neuromarketing, and biometric research. Learn more about applications for eye-tracking software… read more

4 Things To Keep in Mind With Your Eye Tracking Results

Eye-tracking results can be helpful for researchers and businesses alike. Knowing how people are looking at different elements of a website, product packaging, or advertisement can give valuable insights into their behavior. With the help of Gazepoint’s affordable eye-tracking systems, you have access to research-grade data that can be used to make new discoveries and… read more

Eye Tracking Software Aimed at Parking Garages

Eye movement plays an important functional role when drivers use parking garages. It assists safe navigation, and also helps with finding a parking space. Drivers look in various directions as they enter or leave the parking garage. These eye movements can be quite valuable for businesses looking to place advertisements within a parking garage. Continue… read more

Eye Tracking Software for Market Research

Eye-tracking is a process that measures our gaze point, that is, where we look. Mostly, eye tracking is done for research on eye health and development. Gaze Point uses professional eye-trackers to record eye position and movements for successful eye tracking in the USA. Read along to learn more about our eye-tracking software. Different Eye-Tracking… read more

Massive Potential for Growth With Eye Tracking Software

Although eye tracking is not widely used globally or even overly exploited by those who use it, there is a massive potential for the growth of the technology. For example, eye tracking could be a standard feature of the new generation smartphones and computer screens. When this happens, Gaze Point will be at the forefront… read more

The Best Eye-Tracking Software

The next big thing in technology is the eye-tracking industry, thanks to the promising results it brings. Companies currently use results from eye-tracking software to ascertain the behaviors of their clients exemplarily. These behaviors are then used to draw reliable insights from the clients. We have the best eye-tracking software in the market today, thanks… read more

Learn About the Accuracy Rate of Eye-Tracking Software

There are many tools that can help businesses market their products, using eye trackers is one of them. Choosing the right eye tracker can be a daunting task for many, but not when you trun to Gaze Point. Gaze Point offers a wide range of eye-tracking software and tools that can help you market your… read more

How Eye Tracking for Marketing Improves Sales

You’ve probably experienced the verification of cookies when you’ve visited a website. Websites use cookies to track your interests and frequent sites to gather data and give you related advertisements in the future. Similarly — to increase marketing strategies — companies are now using eye trackers to elevate their sales and understand their customers in-depth.… read more

Importance of Eye Tracking Software for Customer Analytics

A good marketing strategy includes finding the right tools to advertise to your audience, and one of these tools includes eye trackers. Eye trackers are recognized for their ability to gather data regarding consumer interests. This helps many companies in market research. We at Gaze Point can help you find the best eye-tracking software and… read more