How Eye Tracking for Marketing Improves Sales
You’ve probably experienced the verification of cookies when you’ve visited a website. Websites use cookies to track your interests and frequent sites to gather data and give you related advertisements in the future.
Similarly — to increase marketing strategies — companies are now using eye trackers to elevate their sales and understand their customers in-depth.
Under the branch of neuromarketing, assessing physiological and neurological signals of the customer’s insights is carried out to get a better idea of their preferences, prices, and developing new marketing strategies.
What Is Eye Tracking?
Eye tracking is a technique for capturing the movement and intensity of a person’s gaze when they view a commercial or a web page. Eye-tracking technology allows you to collect, interpret, and use that data.
The marketing managers use its mythology to get to know a customer’s interest and attention for a product. It is a precise method that captures the likes and dislikes of the customer and eventually helps the company use the data for uplifting sales.
What Do We Offer?
At Gaze Point, we believe that the conventional ways to acquire customers’ feedback should be replaced by a much faster technology of the eye-tracking device. Eliminating the repetitive and time-consuming ways to track customer data is our primary goal.
You can purchase your very own eye tracker hardware at Gaze Point and integrate it with your software system.
