Online shopping has been increasing in popularity over the past decade, even more so with the COVID-19 pandemic. With online shopping continuing to grow incredibly fast — according to Statista, the US online shopping market size is expected to have 300 million online shoppers in 2023 — online retailers need to make the most of… read more
Eye-tracking is a process that measures our gaze point, that is, where we look. Mostly, eye tracking is done for research on eye health and development. Gaze Point uses professional eye-trackers to record eye position and movements for successful eye tracking in the USA. Read along to learn more about our eye-tracking software. Different Eye-Tracking… read more
Eye tracking, also known as gaze interaction, is a technology used in research to see where someone is looking on a computer screen. Sometimes, it’s used as a substitute for conventional mice and keyboards. It’s a technology that enables people with mental and physical deformities to enjoy more prosperous and independent lives. Gaze Point has… read more
Eye-Tracking Measures Part II In Gazepoint’s previous blog post, What To Do With Eye-Tracking Data – Eye-Tracking Measures Part I, we took a more generalized approach to eye-tracking measures to help you understand more about the possibilities, different uses, and approaches of eye-tracking. In today’s blog post, we are going to continue with… read more
Eye-Tracking Measures Part I Eye trackers are just another tool that can help with gathering information and data which could later be useful to solve problems, understand user behaviors, or even help others. There are many ways this acquired data can be used and there are many ways that the data can be measured… read more
At Gazepoint, we have always been passionate about helping those who need the right solution with our eye-tracker software and expertise and providing whatever is at our disposal to serve others. The wonderful news of so many people helping out with the COVID-19 pandemic brings us happiness in these trying times — and this brought… read more
Visual tracking is a quickly growing area of research and information. If you want to apply it to your industry or field, however, the first step you need to take is choosing the right eye-tracking device. There are many models available – and more being created everyday – but visual tracking hardware as a whole… read more
