visual tracking

Eye Tracking Terms to Know, Part One

Eye-tracking technology has many applications across a wide range of industries and specialties, and with Gazepoint’s affordable hardware and software packages, more organizations have access to this technology than ever before. However easy we have made it to access and use this innovation, there is still much to be learned when it comes to understanding… read more

What Is Eye Tracking?

The human gaze is powerful. As we discussed in our last blog post, our eyes can communicate a lot, and the broader community, from marketing firms to healthcare centers, are taking notice. New opportunities to better understand and harness the data inherent in the human gaze are emerging with help from eye-tracking technology, and Gazepoint… read more

Gazepoint Biometrics Now Available

The entire Gazepoint team is very happy to announce the release of the all-new Gazepoint Biometrics platform. Our Biometrics platform builds on our existing expertise in eye tracking and adds additional biometric signals to the data capture stream. The Biometrics platform provides three new signals: heart rate and galvanic skin response (GSR) from the finger… read more

A Practical Guide to Visual Tracking

Are you new to the world of visual tracking? Would you like to strengthen your knowledge on the subject? “Eye Tracking the User Experience” by Aga Bojko is an invaluable reference book that we highly recommend. This book is a practical guide that will benefit anyone wanting to learn how to conduct eye-tracking studies to… read more