visual tracking

What e-Commerce Can Learn From Eye Tracking

E-commerce is a broad, highly competitive field that becomes more competitive every day. Eye tracking gives businesses an opportunity to find success by tailoring their approach to conversions based on objective, quantitative data. Read on to learn more about the discoveries made in the world of e-commerce human-computer interactions, and invest in your own success… read more

The Capabilities and Limitations of Eye Tracking

Eye tracking is gaining popularity as professionals across industries comprehend its potential. Is Gazepoint eye-tracking technology right for you? Keep reading to learn what our hardware and software packages can offer you, and place your order today to join the revolution. What Eye Tracking Can Do Measure where a user has looked. The essential measurement… read more

Enhance UX Studies With Eye Tracking

Take a data-driven approach to improving user experience and back up every design decision with data and metrics utilizing visual tracking. Eye tracking should be an essential add-on to any user experience (UX) study, and with the Gazepoint UX Bundle, it’s easier and more affordable than ever to gather detailed, objective data from your tests.… read more

Eye Tracking and Video Games

As we’ve discussed in previous blogs, eye tracking has a wide variety of potential applications. One such application that is quickly gaining traction is the use and integration of eye tracking in video games. There are many opportunities to use the hardware, software, and data provided by companies like Gazepoint to improve human-computer interactions, benefiting… read more

The Marketing Research Potential of Eye Tracking

In marketing, the goal is to find the best possible way to advertise to your audience and convince them to choose your product or service. It can take a lot of trial and error, especially with the far from foolproof methods we have today of testing the success of ads. Visual tracking holds the potential… read more

Eye Tracking Applications: Autism Diagnoses

Affordable eye-tracking technology is leading to an increase of its use in many areas, including medical, psychological, and psychiatric research. The equipment is easily accessible, and it offers objective data on human-computer interactions that can lead to great progress in identification and intervention of many disorders. Eye-tracking research has become especially prevalent in research on… read more

Eye Tracking Applications: Distracted Driving Studies

Distracted driving is a big problem. According to a 2006 study, half of all car accidents involved a distracted driver. Another big factor in crashes? Curved roads, where three times more accidents take place than straight roads. A January 2019 study decided to study these two factors together using Gazepoint eye-tracking technology. The Study The… read more

Gazepoint Sponsors ETRA 2019

Gazepoint is proud to be a sponsor for ETRA 2019, a symposium on eye tracking research and applications that will be held in Denver, Colorado June 25 – 28. Our goal is and has always been furthering visual tracking research and technology through reasonably priced hardware and software, and sponsoring ETRA is one more way… read more

Eye Tracking Applications: Usability Studies

Today, in the age of the internet, everything is customizable, from targeting ads toward your ideal audience to redesigning websites for better user engagement. Visual tracking can give companies the data they need to make objective decisions on how to customize their products and services. In this article, we explore a study that has outlined… read more