eye tracking

Eye Trackers & Types of Measures

Eye-Tracking Measures Part II   In Gazepoint’s previous blog post, What To Do With Eye-Tracking Data – Eye-Tracking Measures Part I, we took a more generalized approach to eye-tracking measures to help you understand more about the possibilities, different uses, and approaches of eye-tracking.   In today’s blog post, we are going to continue with… read more

What To Do With Eye-Tracking Data

Eye-Tracking Measures Part I   Eye trackers are just another tool that can help with gathering information and data which could later be useful to solve problems, understand user behaviors, or even help others. There are many ways this acquired data can be used and there are many ways that the data can be measured… read more

Information About Participants For Eye Trackers

A myriad assortment of informational resources and questions revolve around eye trackers. Much of these center on the studies and research they conduct in order to get data. At Gazepoint, we want to share with you more information about an important rung on the ladder in the world of eye trackers and eye tracking software:… read more

Gazepoint – Fighting Against COVID-19

At Gazepoint, we have always been passionate about helping those who need the right solution with our eye-tracker software and expertise and providing whatever is at our disposal to serve others. The wonderful news of so many people helping out with the COVID-19 pandemic brings us happiness in these trying times — and this brought… read more

Eye-Tracking Technology and Distracted Driving

Distracted driving is driving while doing another activity that takes your attention away from the road. It greatly increases your chances of being involved in a motor vehicle crash. There are three main types of distracted driving — visual, manual, and cognitive. Eye-tracking technology has provided valuable insights into the effects of non-driving related tasks,… read more

Eye-Tracking Software Features to Utilize

Gazepoint offers professional-grade eye-tracking technology at a consumer price point, so anyone can join the race to develop new applications and gather important data. Not only is our hardware top of the line, but our eye-tracking software is also accessible and high quality. Learn more about what you can do with our UX or Professional… read more

What e-Commerce Can Learn From Eye Tracking

E-commerce is a broad, highly competitive field that becomes more competitive every day. Eye tracking gives businesses an opportunity to find success by tailoring their approach to conversions based on objective, quantitative data. Read on to learn more about the discoveries made in the world of e-commerce human-computer interactions, and invest in your own success… read more

Enhance UX Studies With Eye Tracking

Take a data-driven approach to improving user experience and back up every design decision with data and metrics utilizing visual tracking. Eye tracking should be an essential add-on to any user experience (UX) study, and with the Gazepoint UX Bundle, it’s easier and more affordable than ever to gather detailed, objective data from your tests.… read more

Eye Tracking and Video Games

As we’ve discussed in previous blogs, eye tracking has a wide variety of potential applications. One such application that is quickly gaining traction is the use and integration of eye tracking in video games. There are many opportunities to use the hardware, software, and data provided by companies like Gazepoint to improve human-computer interactions, benefiting… read more

The Windows 10 Eye-Tracking Initiative

Eye tracking is finding new footholds and applications everyday, and now major companies are taking notice. Microsoft has taken steps to further streamline the use of eye-tracking technology with their new Windows 10 eye-tracking initiative. Read on to learn more, and invest in your own technology with an eye tracking bundle from Gazepoint. What’s New… read more