Gazepoint Analysis UX Edition for usability testing

Discover how Gazepoint can help marketing professional see their products through the eyes of their customers.

Gazepoint Analysis UX Edition is the perfect tool for web UX or software UI designers and developers. Optimize your user experience. Back up your design with quantifiable data. Let clients visualize how the design works using heat maps. Stay on the leading edge of UX and design by adding eye tracking to your suite of tools.

Perfectly suited for

  • Digital Marketers
  • UX & UI Designers
  • Web Managers & Analysts
  • Agencies & Consultancies
  • Academics & Behavioral Reasearchers

Data captured includes:

  • Eye gaze recording
  • Thinkaloud voice recording
  • Webcam recording
  • Mouse clicks
  • Pupil diameter data
  • Where users stop scrolling

In the top example on the right, the Jack Daniels ads have all been defined as AOIs and they are highlighted with different colors. AOIs can be static such as the logo on the lower right or they can be dynamic and move with the content.

Examples of the analytical data provided:

JD Center Logo Ave Time to 1st View (sec) 42.8
JD Center Logo Ave Time Viewed (sec) 0.5
JD Center Logo Ave Time Viewed (%) 0.3
JD Center Logo Ave Fixations (#) 3.0
JD Center Logo Revisitors (#) 1.0
JD Center Logo Average Revisits (#) 3.0

JD Lower Right Logo Ave Time to 1st View (sec) 43.4
JD Lower Right Logo Ave Time Viewed (sec) 0.6
JD Lower Right Logo Ave Time Viewed (%) 0.4
JD Lower Right Logo Ave Fixations (#) 3.0
JD Lower Right Logo Revisitors (#) 1.0
JD Lower Right Logo Average Revisits (#) 2.0

Finally, it is affordable for us to offer the benefits of eye tracking to our customers. Gazepoint is helping our work to be more effective than ever.

Vincent Galante R.G.D. | Principal | The Pixel Shop

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JD Ad AOI

Expedia.com fixation map

 

The best usability eye tracking software suite on the market!

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