Author Archives: Johnny Tam

Comparing Our Eye Tracking Packages: Which Is Right for You?

When entering the world of eye tracking, whether for business, research, or even eye tracking for marketing purposes, it is critical to have the right tools in place. At Gazepoint, we offer the best eye-tracking software packages to elevate your research experience. But which eye tracking software is right for your research? Let’s explore!  What… read more

Eye Tracking Plus: Optional Add-Ons

The human eye holds much more than superb colors, but rather it is a door that opens the world into the why behind certain human behavior. At Gazepoint, we offer the best eye tracking software for research into unique biometric data that only the eye can offer. The uses for this data are endless, including… read more

The Future of Eye Tracking

The eyes of most people are considered the windows to the soul, mind, and thoughts of a person. When it comes to eye tracking technologies, that can become true to researchers, providing insight into how research subjects interact with marketing materials, digital stimuli, and more. With Gazepoint by your side, you can experience the future… read more

The Value of Biometric Testing

When it comes to biometric testing, there are many questions. At Gazepoint, our mission is to ensure you have the answers you need to take advantage of the benefits of biometrics testing and user experience research. Learn more below, explore our online store, schedule a demo, or contact us today with any questions you may… read more

Reasons Eye Tracking Is Crucial In The Digital World

Eye tracking, sometimes known as visual tracking, is a process that records the eye movements of a person while they are viewing a digital screen. Eye-tracking software has become an important tool for marketers and website owners because it can help them understand how people interact with their website or advertisement, showing exactly where people… read more

What Is An Eye Tracking Heat Map?

When it comes to providing affordable solutions for eye tracking, neuromarketing, and biometric research, Gazepoint strives to lead the way. We specialize in eye tracking heat maps, and below we’re sharing more about what that is, a few things you should know about using eye tracking, and how it can help you. Keep reading to… read more

What Is UX Research?

At Gazepoint, we provide affordable solutions for eye tracking, neuromarketing, and biometric research. Ultimately, we strive to offer the most affordable, research-grade eye-tracking system on the market. In today’s post, we’re covering a common question — what is UX research? Find out more below. Understanding UX Research The field of UX research, also known as… read more

How Is Neuromarketing Research Different From Other Marketing Research?

Neuromarketing research is a relatively new field that uses neuroscience to measure and understand consumer behavior. At Gazepoint, we provide affordable solutions for neuromarketing and biometric research.  Our UX Bundles allow UX designers, developers, and web managers to visualize usage patterns, gather objective data, and optimize the user experience. Here are four ways neuromarketing is… read more

How Do You Study Neuromarketing?

The core function of neuromarketing is to study what influences the consumer’s subconscious during the decision-making process. The three disciplines are neuroscience, marketing, and psychology. Once analysts have received their data, they study what influences marketing techniques. Read on to learn how Gazepoint highlights the ways experts study neuromarketing and contact us.   What Data… read more

What Are 3 Techniques Used in Neuromarketing?

In the ever-changing world of business, one thing is for sure: you have to be constantly adapting to new technologies or trends if you want to stay ahead of the curve. One trend that’s gaining more ground every day is neuromarketing research. This relatively new field uses cutting-edge technology, like eye-tracking to measure how people… read more