Blog

Eye Tracking Software Aimed at Parking Garages

Eye movement plays an important functional role when drivers use parking garages. It assists safe navigation, and also helps with finding a parking space. Drivers look in various directions as they enter or leave the parking garage. These eye movements can be quite valuable for businesses looking to place advertisements within a parking garage. Continue… read more

Eye Tracking Software: The Importance Of Understanding Consumer Behavior

Smart and forward-thinking companies are always seeking ways to understand what consumers think about their products.  Our eye tracking software is a viable solution for any marketer or business owner. If you are one of such companies, you will need to get accurate data about consumer behavior habits. This can prove to be quite difficult… read more

Best Eye Tracking Software: Where Users Look the Most

The eye is the window through which people interact with products and ads. Tracking eye movement is used in an effort to extract valuable marketing data.  At Gazepoint we under the importance of eye tracking software, especially for marketing. The importance of visual attention cannot be overemphasized. People are likely to buy products based on… read more

Eye Tracking Software for Market Research

Eye-tracking is a process that measures our gaze point, that is, where we look. Mostly, eye tracking is done for research on eye health and development. Gaze Point uses professional eye-trackers to record eye position and movements for successful eye tracking in the USA. Read along to learn more about our eye-tracking software. Different Eye-Tracking… read more

Importance of Eye Tracking Software for Customer Analytics

A good marketing strategy includes finding the right tools to advertise to your audience, and one of these tools includes eye trackers. Eye trackers are recognized for their ability to gather data regarding consumer interests. This helps many companies in market research. We at Gaze Point can help you find the best eye-tracking software and… read more

Eye Trackers & Types of Measures

Eye-Tracking Measures Part II   In Gazepoint’s previous blog post, What To Do With Eye-Tracking Data – Eye-Tracking Measures Part I, we took a more generalized approach to eye-tracking measures to help you understand more about the possibilities, different uses, and approaches of eye-tracking.   In today’s blog post, we are going to continue with… read more

What To Do With Eye-Tracking Data

Eye-Tracking Measures Part I   Eye trackers are just another tool that can help with gathering information and data which could later be useful to solve problems, understand user behaviors, or even help others. There are many ways this acquired data can be used and there are many ways that the data can be measured… read more

Information About Participants For Eye Trackers

A myriad assortment of informational resources and questions revolve around eye trackers. Much of these center on the studies and research they conduct in order to get data. At Gazepoint, we want to share with you more information about an important rung on the ladder in the world of eye trackers and eye tracking software:… read more

Gazepoint – Fighting Against COVID-19

At Gazepoint, we have always been passionate about helping those who need the right solution with our eye-tracker software and expertise and providing whatever is at our disposal to serve others. The wonderful news of so many people helping out with the COVID-19 pandemic brings us happiness in these trying times — and this brought… read more

Eye-Tracking Technology and Distracted Driving

Distracted driving is driving while doing another activity that takes your attention away from the road. It greatly increases your chances of being involved in a motor vehicle crash. There are three main types of distracted driving — visual, manual, and cognitive. Eye-tracking technology has provided valuable insights into the effects of non-driving related tasks,… read more