When you first look at Gazepoint’s eye gaze data you’ll notice that gaze coordinates aren’t reported in pixels. Instead, the FPOGX and FPOGY fields (and similar coordinate outputs) return decimal values between 0.0 and 1.0. This article explains what that range means, why Gazepoint uses it, and how to reliably convert to pixel coordinates for… read more
What Can Eye Tracking Data Tell Us? Eye tracking technology has become an essential tool for researchers, designers, and businesses seeking to better understand human behavior. By measuring where and how long someone looks at visual stimuli, eye tracking provides a direct window into attention, perception, and decision-making. But what exactly can eye tracking data… read more
Eye tracking technology is used across many different fields of study from neuroscience to UX design. This guide walks through the key factors to consider so that you can match the right tool to your research objectives. Start With Your Research Goals The best eye tracker is the one that fits your study design.… read more
In research, data security and participant privacy are not optional—they’re essential. Whether you’re conducting academic research or commercial usability testing, safeguarding your data is critical to maintaining trust, ensuring compliance, and protecting intellectual property. At Gazepoint, we understand that many of our customers work with sensitive information. That’s why our software is designed with a… read more
In eye-tracking research, an AOI (Area of Interest) is a user-defined region on a stimulus—such as an image, video, website, or interface—where gaze behavior is analyzed in detail. AOIs allow researchers and designers to move beyond raw gaze points and focus on meaningful regions that relate directly to their research questions. With AOIs, you can… read more
We’re excited to announce the release of Gazepoint v7.2.0, delivering major enhancements to Areas of Interest (AOIs)—one of the most important tools for eye-tracking research. This release focuses on improving AOI usability, precision, and flexibility, especially for studies involving dynamic stimuli. Whether you are analyzing video content, web interfaces, or mobile device interaction, Gazepoint v7.2.0… read more
In today’s rapidly advancing research landscape, the need for reliable, synchronized multimodal data has never been greater. That’s why Gazepoint is proud to support direct integration between the Gazepoint GP3 and GP3 HD eye-tracking systems with the iMotions software platform. This powerful combination offers the accuracy and accessibility of Gazepoint eye-tracking—and expands it into a… read more
Eye tracking for ophthalmology is an innovative tool that provides researchers and clinicians a way to study visual function and detect ocular disorders. By precisely recording where and how patients move their eyes, eye tracking can reveal subtle deficits in visual performance that traditional methods may miss. Using eye tracking in ophthalmology is becoming increasingly… read more
Eye-tracking heatmaps are one of the most powerful visualization tools for understanding where people look, how they process information, and what captures their attention. Whether you’re studying user experience, human cognition, or marketing effectiveness, eye tracking heatmaps transform raw gaze data into clear, visual insights. With Gazepoint Analysis, generating and interpreting heatmaps is simple —… read more
Understanding consumer behavior is at the heart of effective marketing, and one of the most powerful tools available today is eye tracking for marketing research. By measuring exactly where and how long people look at elements on a screen, in an advertisement, or packaging, marketers can uncover insights into attention, engagement, and decision-making that surveys… read more
