gazepoint is the most affordable, research-grade eye-tracking system on the market.

New uses for eye tracking are being continually developed to enhance the human-computer interface (HCI) experience. Gazepoint's innovative tools allows researchers and developers to easily apply the technology to their area of research.
Create data-driven designs and eliminate the guesswork of user engagement and interaction with Gazepoint. Our UX Bundles allow UX designers, developers, and web managers to visualize usage patterns, gather objective data, and optimize the user experience. The system is easy-to-use and includes powerful features such as heat maps, pupil diameter measurement, areas of interest (AOIs), Thinkaloud voice and webcam recording, and click and scroll behavior.
Choose research-grade eye tracking that's easy to use and affordable. Gazepoint eye-tracking technology has been used as teaching tools and in research around the world, and you can explore our publications section to see how our tech has been utilized.
Eye tracking is used in a number of medical applications, including glaucoma testing and dyslexia diagnosis and treatment. Gazepoint’s visual tracking systems are user-friendly, cost effective, and well-suited for use across industries.

Get the data you need to make new discoveries and innovations with Gazepoint.

Eye-tracking and biometric testing are paving the way to the future in countless fields and industries, from medicine to marketing, and now you can access the technology you need to join the race at an affordable price. Explore our eye-tracking hardware and software packages, and order yours today to get started!

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the GP3 is the first system to offer high-performance eye tracking at an affordable price