gazepoint is the most affordable, research-grade eye-tracking system on the market.

New uses for eye tracking are being continually developed to enhance the human-computer interface (HCI) experience. Gazepoint has one of the best eye-tracking software for marketers searching for tools that allow researchers and developers to apply the technology to their area of research easily.
Create data-driven designs and eliminate the guesswork of user engagement and interaction with Gazepoint. Our UX Bundles allow UX designers, developers, and web managers to visualize usage patterns, gather objective data, and optimize the user experience. The system is excellent for neuromarketing study. It is easy to use and includes powerful features such as heat maps, pupil diameter measurement, areas of interest (AOIs), Thinkaloud voice and webcam recording, and click scrolling behavior.
Choose the best eye tracking software for marketers that's easy to use and affordable. Gazepoint eye-tracking technology has been used as a teaching tool and in research worldwide, and you can explore our publications section to see how our tech has been utilized.
Eye tracking is used in several medical applications, including glaucoma testing and dyslexia diagnosis and treatment. Gazepoint’s visual tracking systems are user-friendly, cost-effective, and well-suited for use across industries.

Get the data you need to make new discoveries and innovations with Gazepoint.

Eye-tracking and biometric testing are paving the way to the future in countless fields and industries, from medicine to marketing. You can now access the technology you need to join the race at an affordable price. Explore our eye-tracking hardware and software packages for neuromarketing study, and order yours today to get started!

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the GP3 is the first system to offer high-performance eye tracking at an affordable price

What Is Eye Tracking?

Eye tracking is a form of data collection that focuses on a user’s gaze. It gives you the ability to observe viewing patterns and study what they’re looking at, how their gaze moves, and how they react to stimulus. You can gain insight into a participant’s honest thoughts, interests, and dislikes and refine your plans or designs based on real, objective data.

How Does Eye Tracking Work?

An eye tracker like the GP3 is attached to a computer – either a laptop screen or computer monitor – and uses infrared light to track data points like a user’s pupil dilation and gaze direction. It collects data on a number of points, including:

  • Movement — how a participant’s gaze moves around a page, which can indicate what draws their interest.

  • Duration — how long a user looks at something, which can indicate interest or difficulty understanding.

  • Fixations — points where a participant’s gaze paused or lingered, which can help you track their overall gaze pattern and focus.

Why Work With Eye Tracking

You don’t have to rely on subjective observations or surveys when you use eye tracking equipment. You can gather scientific data and learn how your designs are truly perceived by your audience. It offers you data on someone’s instantaneous response to stimuli without a filter or subjective explanation.

Eye Tracking Hardware

An eye tracker is the essential piece of eye tracking hardware that uses infrared light to track a user’s gaze. The Gazepoint GP3 utilizes a machine-vision camera to give you the best data quality, and it’s easy to set up for a computer monitor or a laptop. You can order only the eye tracking hardware you need or a complete bundle from Gazepoint to get started.

Eye Tracking Applications


Learn what users pay attention to and where they lose interest when interacting with your ads. With eye tracking, you’ll be able to see their real-time reaction to individual design elements and ad placement and identify what works most effectively.


How effective is your website navigation? What elements draw the most attention? What do users overlook? You can test the convertibility of your design in real time and track a user’s interactions from the beginning to the end of their session. Check visibility, learn what attracts a user’s attention, and make your design better than ever with eye tracking.


The applications for eye tracking technology aren’t limited to marketing and design. With the right tracker, medical professionals can watch for atypical eye movements or development and make diagnoses from physical deformities to cognitive development concerns. The ability to track eye movements, measure pupil dilation, and more makes it possible.


Easy to Set Up

The Gazepoint GP3 eye tracker makes setting up simple. Attach the tripod or mount and cables, adjust the angle, attach the cables to your system, and start calibrating. If you’re unsure of how to get started, check out our tutorial pages for step-by-step written and video instructions. We even walk you through how to use aspects of the program to gather the data you need.


Gazepoint eye tracking technology is made to be accessible, with professional grade equipment available at a consumer price point. You can choose just the hardware or one of our bundle options to customize your package to your budget.

Easy to Use

Our eye tracking technology is compatible with Microsoft Windows 7 and up and offers data output in a number of formats to meet your needs. Every order includes an open standard API and SDK so you can start experimenting faster. Visit our tutorials page, our FAQs, or contact a member of our team whenever you need guidance.