eye tracker device

Image of people looking at a computer

Best Eye Tracking Software: Where Users Look the Most

By:
Johnny Tam
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The eye is the window through which people interact with products and ads. Tracking eye movement is used in an effort to extract valuable marketing data.  At Gazepoint we under the importance of eye tracking software, especially for marketing. The importance of visual attention cannot be overemphasized. People are likely to buy products based on… read more

Massive Potential for Growth With Eye Tracking Software

Massive Potential for Growth With Eye Tracking Software

By:
Johnny Tam
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Although eye tracking is not widely used globally or even overly exploited by those who use it, there is a massive potential for the growth of the technology. For example, eye tracking could be a standard feature of the new generation smartphones and computer screens. When this happens, Gaze Point will be at the forefront… read more