Visual Tracking

Eye-Tracking Software Features to Utilize

Gazepoint offers professional-grade eye-tracking technology at a consumer price point, so anyone can join the race to develop new applications and gather important data. Not only is our hardware top of the line, but our eye-tracking software is also accessible and high quality. Learn more about what you can do with our UX or Professional… read more

The Capabilities and Limitations of Eye Tracking

Eye tracking is gaining popularity as professionals across industries comprehend its potential. Is Gazepoint eye-tracking technology right for you? Keep reading to learn what our hardware and software packages can offer you, and place your order today to join the revolution. What Eye Tracking Can Do Measure where a user has looked. The essential measurement… read more

Enhance UX Studies With Eye Tracking

Take a data-driven approach to improving user experience and back up every design decision with data and metrics utilizing visual tracking. Eye tracking should be an essential add-on to any user experience (UX) study, and with the Gazepoint UX Bundle, it’s easier and more affordable than ever to gather detailed, objective data from your tests.… read more

The Marketing Research Potential of Eye Tracking

In marketing, the goal is to find the best possible way to advertise to your audience and convince them to choose your product or service. It can take a lot of trial and error, especially with the far from foolproof methods we have today of testing the success of ads. Visual tracking holds the potential… read more

Eye Tracking Applications: Distracted Driving Studies

Distracted driving is a big problem. According to a 2006 study, half of all car accidents involved a distracted driver. Another big factor in crashes? Curved roads, where three times more accidents take place than straight roads. A January 2019 study decided to study these two factors together using Gazepoint eye-tracking technology. The Study The… read more

Gazepoint Sponsors ETRA 2019

Gazepoint is proud to be a sponsor for ETRA 2019, a symposium on eye tracking research and applications that will be held in Denver, Colorado June 25 – 28. Our goal is and has always been furthering visual tracking research and technology through reasonably priced hardware and software, and sponsoring ETRA is one more way… read more

Eye Tracking Applications: Strabismus Screening

In our last blog, we discussed the application of eye-tracking technology to the medical field through stroke rehabilitation. We continue in today’s series with an article on how eye tracking relates to the diagnosis of strabismus. Read on to learn more, check out our publications page to investigate more possible applications, and integrate a Gazepoint… read more

Eye Tracking Applications: Stroke Rehabilitation

Gazepoint eye-tracking technology has applications across industries, from technology to medicine to the overlap in between. Today, we discuss one such application: the use of eye tracking in stroke rehabilitation programs. You can find more information about the use of Gazepoint eye-tracking technology in specific studies on our publications page. The Impact of a Stroke… read more

Eye Tracking Terms to Know, Part Two

Eye-tracking technology today is more widely accessible and applicable than ever, with opportunities in industries from neuromarketing to healthcare. Gazepoint strives to push the boundaries and inspire discoveries by offering our research-grade visual tracking equipment at affordable prices. We also do our best to provide the resources you need to make the most of your… read more