Visual Tracking

Eye Tracking Applications: Strabismus Screening

In our last blog, we discussed the application of eye-tracking technology to the medical field through stroke rehabilitation. We continue in today’s series with an article on how eye tracking relates to the diagnosis of strabismus. Read on to learn more, check out our publications page to investigate more possible applications, and integrate a Gazepoint… read more

Eye Tracking Applications: Stroke Rehabilitation

Gazepoint eye-tracking technology has applications across industries, from technology to medicine to the overlap in between. Today, we discuss one such application: the use of eye tracking in stroke rehabilitation programs. You can find more information about the use of Gazepoint eye-tracking technology in specific studies on our publications page. The Impact of a Stroke… read more

Eye Tracking Terms to Know, Part Two

Eye-tracking technology today is more widely accessible and applicable than ever, with opportunities in industries from neuromarketing to healthcare. Gazepoint strives to push the boundaries and inspire discoveries by offering our research-grade visual tracking equipment at affordable prices. We also do our best to provide the resources you need to make the most of your… read more

Eye Tracking Terms to Know, Part One

Eye-tracking technology has many applications across a wide range of industries and specialties, and with Gazepoint’s affordable hardware and software packages, more organizations have access to this technology than ever before. However easy we have made it to access and use this innovation, there is still much to be learned when it comes to understanding… read more

What Is Eye Tracking?

The human gaze is powerful. As we discussed in our last blog post, our eyes can communicate a lot, and the broader community, from marketing firms to healthcare centers, are taking notice. New opportunities to better understand and harness the data inherent in the human gaze are emerging with help from eye-tracking technology, and Gazepoint… read more

A Practical Guide to Visual Tracking

Are you new to the world of visual tracking? Would you like to strengthen your knowledge on the subject? “Eye Tracking the User Experience” by Aga Bojko is an invaluable reference book that we highly recommend. This book is a practical guide that will benefit anyone wanting to learn how to conduct eye-tracking studies to… read more

Focalpoint Platform Game using Gazepoint GP3

At Gazepoint we are always keen to feature innovative uses of eye-tracking systems, especially applications using the GP3! Over the past 8 months a student team in Electrical and Computer Engineering at the University of British Columbia has been hard at work developing an innovative new video game which uses the player’s eye-gaze information as… read more

Introducing the GP3 laptop mount!

We are pleased to announce the release of the GP3 Laptop Mount! We had a lot of positive feedback on our GP3 VESA monitor mount which led to requests for a similar attachment to a laptop. Attaching the eye tracker to the display or laptop ensures that calibrations remain fixed even if the laptop is… read more