Neuromarketing research is a field that studies neurological responses to certain stimuli, such as an advertisement or video. At Gazepoint, we are paving the future for neuromarketing research with the best eye tracking software for marketers. The human gaze provides a ton of information necessary for business insights and it can be utilized to learn… read more
Do you know where your visitors are looking when they visit your website? If not, you could be missing out on valuable information that could help improve your SEO. With eye-tracking software, you can see exactly where on a web page people are looking and how long they are spending on each section with a… read more
If you’ve ever wondered how to improve your eCommerce marketing strategy, the answer is eye-tracking software. Eye-tracking, also known as visual tracking, is a form of data collection that helps marketers understand how visitors interact with their website content and products. It gives you the ability to observe viewing patterns and study what your users… read more
Eye tracking software is continually evolving, providing better insights into consumer behavior. At Gazepoint, we provide affordable solutions to make neuromarketing and biometric research tools easy to apply. With remote work growing in prominence over the past two years, the demand for eye tracking software such as Gazepoint has increased as well. Our team has… read more
Smart and forward-thinking companies are always seeking ways to understand what consumers think about their products. Our eye tracking software is a viable solution for any marketer or business owner. If you are one of such companies, you will need to get accurate data about consumer behavior habits. This can prove to be quite difficult… read more
The eye is the window through which people interact with products and ads. Tracking eye movement is used in an effort to extract valuable marketing data. At Gazepoint we under the importance of eye tracking software, especially for marketing. The importance of visual attention cannot be overemphasized. People are likely to buy products based on… read more
Eye-tracking is a process that measures our gaze point, that is, where we look. Mostly, eye tracking is done for research on eye health and development. Gaze Point uses professional eye-trackers to record eye position and movements for successful eye tracking in the USA. Read along to learn more about our eye-tracking software. Different Eye-Tracking… read more
A good marketing strategy includes finding the right tools to advertise to your audience, and one of these tools includes eye trackers. Eye trackers are recognized for their ability to gather data regarding consumer interests. This helps many companies in market research. We at Gaze Point can help you find the best eye-tracking software and… read more
Eye-Tracking Measures Part II In Gazepoint’s previous blog post, What To Do With Eye-Tracking Data – Eye-Tracking Measures Part I, we took a more generalized approach to eye-tracking measures to help you understand more about the possibilities, different uses, and approaches of eye-tracking. In today’s blog post, we are going to continue with… read more
Eye-Tracking Measures Part I Eye trackers are just another tool that can help with gathering information and data which could later be useful to solve problems, understand user behaviors, or even help others. There are many ways this acquired data can be used and there are many ways that the data can be measured… read more
