Smart and forward-thinking companies are always seeking ways to understand what consumers think about their products. Our eye tracking software is a viable solution for any marketer or business owner. If you are one of such companies, you will need to get accurate data about consumer behavior habits. This can prove to be quite difficult… read more
The eye is the window through which people interact with products and ads. Tracking eye movement is used in an effort to extract valuable marketing data. At Gazepoint we under the importance of eye tracking software, especially for marketing. The importance of visual attention cannot be overemphasized. People are likely to buy products based on… read more
Eye-tracking is a process that measures our gaze point, that is, where we look. Mostly, eye tracking is done for research on eye health and development. Gaze Point uses professional eye-trackers to record eye position and movements for successful eye tracking in the USA. Read along to learn more about our eye-tracking software. Different Eye-Tracking… read more
A good marketing strategy includes finding the right tools to advertise to your audience, and one of these tools includes eye trackers. Eye trackers are recognized for their ability to gather data regarding consumer interests. This helps many companies in market research. We at Gaze Point can help you find the best eye-tracking software and… read more
Eye-Tracking Measures Part II In Gazepoint’s previous blog post, What To Do With Eye-Tracking Data – Eye-Tracking Measures Part I, we took a more generalized approach to eye-tracking measures to help you understand more about the possibilities, different uses, and approaches of eye-tracking. In today’s blog post, we are going to continue with… read more
Eye-Tracking Measures Part I Eye trackers are just another tool that can help with gathering information and data which could later be useful to solve problems, understand user behaviors, or even help others. There are many ways this acquired data can be used and there are many ways that the data can be measured… read more
A myriad assortment of informational resources and questions revolve around eye trackers. Much of these center on the studies and research they conduct in order to get data. At Gazepoint, we want to share with you more information about an important rung on the ladder in the world of eye trackers and eye tracking software:… read more
At Gazepoint, we have always been passionate about helping those who need the right solution with our eye-tracker software and expertise and providing whatever is at our disposal to serve others. The wonderful news of so many people helping out with the COVID-19 pandemic brings us happiness in these trying times — and this brought… read more
Distracted driving is driving while doing another activity that takes your attention away from the road. It greatly increases your chances of being involved in a motor vehicle crash. There are three main types of distracted driving — visual, manual, and cognitive. Eye-tracking technology has provided valuable insights into the effects of non-driving related tasks,… read more
Eye-tracking technology is the process of identifying both where someone is looking and how. Visual tracking captures behaviors that are not easily controllable or observable, which is a primary reason that it is perceived as a scientific means of testing functionality of a product or device. While there are many applications for this across education,… read more
