How Is Neuromarketing Research Different From Other Marketing Research?
Neuromarketing research is a relatively new field that uses neuroscience to measure and understand consumer behavior. At Gazepoint, we provide affordable solutions for neuromarketing and biometric research.
Our UX Bundles allow UX designers, developers, and web managers to visualize usage patterns, gather objective data, and optimize the user experience. Here are four ways neuromarketing is different from traditional marketing, and if you have any questions, contact us to find out more.
Neuromarketing Aims to Understand Customer Behavior
Traditional marketing research is based on the assumption that customers know what they want, and that businesses can understand this by asking customers directly. Neuromarketing takes a different approach by using objective measures like eye tracking and EEGs to study consumer reactions as a focus of user experience research.
Traditional Marketing Research Relies Heavily on the Consumer Self-Reporting
One of the main problems with traditional marketing research is that it relies heavily on consumer self-reporting. Self-reporting can be problematic because people often have a hard time accurately reporting their behavior. Eye tracking and EEGs are used in neuromarketing research to assess consumer reactions instead of subjective methods, such as focus group interviews.
Neuromarketing Gives You the Most Direct Path to Understanding Consumers
Because Neuromarketing research uses objective measures, it gives businesses the most direct path to understanding how consumers think and feel. This is valuable information that is used to make better marketing decisions.
Neuromarketing Can Bypass Conscious Biases
Traditional marketing research relies on self-reported data, which can be influenced by conscious biases. Neuromarketing research bypasses these biases, which allows businesses to gather accurate data that can be used to make better marketing decisions.
If you’re interested in learning more about Neuromarketing research, be sure to check out our website or contact us for more information. Ultimately, at Gazepoint, we specialize in biometrics testing and visual tracking which can help our clients ensure that they’re making the best possible decisions. Have a question about eye-tracking maps? Interested in utilizing visual tracking for Neuromarketing? We would be happy to answer any questions you have. Try us out today!