Eye Tracking Terms to Know, Part Two
Eye-tracking technology today is more widely accessible and applicable than ever, with opportunities in industries from neuromarketing to healthcare. Gazepoint strives to push the boundaries and inspire discoveries by offering our research-grade visual tracking equipment at affordable prices. We also do our best to provide the resources you need to make the most of your… read more
Eye Tracking Terms to Know, Part One
Eye-tracking technology has many applications across a wide range of industries and specialties, and with Gazepoint’s affordable hardware and software packages, more organizations have access to this technology than ever before. However easy we have made it to access and use this innovation, there is still much to be learned when it comes to understanding… read more
What Is Eye Tracking?
The human gaze is powerful. As we discussed in our last blog post, our eyes can communicate a lot, and the broader community, from marketing firms to healthcare centers, are taking notice. New opportunities to better understand and harness the data inherent in the human gaze are emerging with help from eye-tracking technology, and Gazepoint… read more
The Power of the Human Gaze
Think of the last time you met someone’s eyes. Perhaps it was an accident with the driver next to you in traffic, or you were meeting the gaze of someone close to you as they apologized for something they had done wrong. No matter the circumstances, eye contact can be incredibly powerful. That’s why Gazepoint… read more
Gazepoint Biometrics Now Available
The entire Gazepoint team is very happy to announce the release of the all-new Gazepoint Biometrics platform. Our Biometrics platform builds on our existing expertise in eye tracking and adds additional biometric signals to the data capture stream. The Biometrics platform provides three new signals: heart rate and galvanic skin response (GSR) from the finger… read more
Gazepoint Software Suite V4.3.0 Now Available
The latest release of the Gazepoint software suite is now available to download. A few notable updates in the release: Gazepoint Control The calibration system has been updated to easily allow for custom calibration graphics which was due to requests for holding the attention of very young participants and possibly primate research. Through the API… read more
Gazepoint OpenGaze API USER_DATA Update
As of Gazepoint release V4.2.0 the USER_DATA option in the OpenGaze API has been updated to include an optional duration tag. The DUR tag allows for embedding discrete events into the data stream. Previously if a USER_DATA value was set in the gaze data stream: [sourcecode language=”matlab”]<SET ID="USER_DATA" VALUE="EXP1" />[/sourcecode] The USER_DATA value would then… read more
Gazepoint Software Release V4.2.0 Now Available
The latest release of the Gazepoint software suite is now available to download. A few notable updates in the release: Gazepoint Control We have added a gain-sweep mode which when enabled, will sweep through the full range of the system gain settings until eyes are detected. In the image to the right you can see… read more
Gazepoint Academic Publications Updated for 2017
We have done a search for 2017 academic publications which used or cited the Gazepoint eye tracking system. You can find the list on the publications page. If you have used the Gazepoint system in your published work and wish to be added to the list, please let us know.… read more
Gazepoint will be at UXLx 2017
Gazepoint will be at UXLx: User Experience Lisbon! The conference will be at the FIL Meeting Centre in Lisbon Portugal May 23 -26, 2017. Come visit our booth and see the GP3 HD eye tracking in action. https://www.ux-lx.com/… read more
