Gazepoint eye-tracking technology has applications across industries, from technology to medicine to the overlap in between. Today, we discuss one such application: the use of eye tracking in stroke rehabilitation programs. You can find more information about the use of Gazepoint eye-tracking technology in specific studies on our publications page. The Impact of a Stroke… read more
Human behavior is complicated. We do what we can to gain insight, but for many years that has meant subjective questionnaires and interviews. Advances in science, however, have opened the window into objective data. At any given time, we are all generating subconscious signals that indicate how we’re feeling. Biometric research is a way to… read more
Eye-tracking technology today is more widely accessible and applicable than ever, with opportunities in industries from neuromarketing to healthcare. Gazepoint strives to push the boundaries and inspire discoveries by offering our research-grade visual tracking equipment at affordable prices. We also do our best to provide the resources you need to make the most of your… read more
Eye-tracking technology has many applications across a wide range of industries and specialties, and with Gazepoint’s affordable hardware and software packages, more organizations have access to this technology than ever before. However easy we have made it to access and use this innovation, there is still much to be learned when it comes to understanding… read more
The human gaze is powerful. As we discussed in our last blog post, our eyes can communicate a lot, and the broader community, from marketing firms to healthcare centers, are taking notice. New opportunities to better understand and harness the data inherent in the human gaze are emerging with help from eye-tracking technology, and Gazepoint… read more
Think of the last time you met someone’s eyes. Perhaps it was an accident with the driver next to you in traffic, or you were meeting the gaze of someone close to you as they apologized for something they had done wrong. No matter the circumstances, eye contact can be incredibly powerful. That’s why Gazepoint… read more
Gazepoint will be at UXLx: User Experience Lisbon! The conference will be at the FIL Meeting Centre in Lisbon Portugal May 23 -26, 2017. Come visit our booth and see the GP3 HD eye tracking in action. https://www.ux-lx.com/… read more
Are you new to the world of visual tracking? Would you like to strengthen your knowledge on the subject? “Eye Tracking the User Experience” by Aga Bojko is an invaluable reference book that we highly recommend. This book is a practical guide that will benefit anyone wanting to learn how to conduct eye-tracking studies to… read more
Version 3.2.0 of Gazepoint Analysis has been released. Calibration and tracking performance have been improved in this version along with the ability to use a default browser for web recording. Default browser feature has been requested for some time and we are pleased to be finally able to deliver it. It is a much simplified… read more
Interested in Eye Tracking for gaming? Watch our demo here of the GP3 in action while playing a game. The objective was to track where the user attention was during game play so that information can be placed optimally in the user interface. Gazepoint can be used in similar fashion for user interface optimization for… read more
