eye tracking device

Eye Trackers & Types of Measures

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Johnny Tam
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Eye-Tracking Measures Part II   In Gazepoint’s previous blog post, What To Do With Eye-Tracking Data – Eye-Tracking Measures Part I, we took a more generalized approach to eye-tracking measures to help you understand more about the possibilities, different uses, and approaches of eye-tracking.   In today’s blog post, we are going to continue with… read more

Eye-Tracking data displaying on a screen

What To Do With Eye-Tracking Data

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Johnny Tam
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Eye-Tracking Measures Part I   Eye trackers are just another tool that can help with gathering information and data which could later be useful to solve problems, understand user behaviors, or even help others. There are many ways this acquired data can be used and there are many ways that the data can be measured… read more