Eye tracking now shapes how websites are designed, ads are tested, and how reading and attention are studied. But the technology is only as useful as your ability to read its output. Raw gaze data is just a stream of coordinates; the metrics turn that stream into insight. If you’re getting started with a Gazepoint… read more
When you first look at Gazepoint’s eye gaze data you’ll notice that gaze coordinates aren’t reported in pixels. Instead, the FPOGX and FPOGY fields (and similar coordinate outputs) return decimal values between 0.0 and 1.0. This article explains what that range means, why Gazepoint uses it, and how to reliably convert to pixel coordinates for… read more
Eye tracking technology is used across many different fields of study from neuroscience to UX design. This guide walks through the key factors to consider so that you can match the right tool to your research objectives. Start With Your Research Goals The best eye tracker is the one that fits your study design.… read more
In research, data security and participant privacy are not optional—they’re essential. Whether you’re conducting academic research or commercial usability testing, safeguarding your data is critical to maintaining trust, ensuring compliance, and protecting intellectual property. At Gazepoint, we understand that many of our customers work with sensitive information. That’s why our software is designed with a… read more
In eye-tracking research, an AOI (Area of Interest) is a user-defined region on a stimulus—such as an image, video, website, or interface—where gaze behavior is analyzed in detail. AOIs allow researchers and designers to move beyond raw gaze points and focus on meaningful regions that relate directly to their research questions. With AOIs, you can… read more
We’re excited to announce the release of Gazepoint v7.2.0, delivering major enhancements to Areas of Interest (AOIs)—one of the most important tools for eye-tracking research. This release focuses on improving AOI usability, precision, and flexibility, especially for studies involving dynamic stimuli. Whether you are analyzing video content, web interfaces, or mobile device interaction, Gazepoint v7.2.0… read more
Eye tracking for ophthalmology is an innovative tool that provides researchers and clinicians a way to study visual function and detect ocular disorders. By precisely recording where and how patients move their eyes, eye tracking can reveal subtle deficits in visual performance that traditional methods may miss. Using eye tracking in ophthalmology is becoming increasingly… read more
Understanding consumer behavior is at the heart of effective marketing, and one of the most powerful tools available today is eye tracking for marketing research. By measuring exactly where and how long people look at elements on a screen, in an advertisement, or packaging, marketers can uncover insights into attention, engagement, and decision-making that surveys… read more
When designing a website, app, or product interface, one of the biggest challenges is understanding how real users interact with it. Do they notice the call-to-action button? Are they distracted by cluttered visuals? Do they find the navigation intuitive—or confusing? Traditional usability testing relies on observation, interviews, and click-tracking, but eye tracking takes this a… read more
Windows Eye Control is an innovative accessibility feature built into Windows 10 and Windows 11 that allows users to control their computer using just their eyes. Designed to empower individuals with mobility impairments, Windows Eye Control offers a seamless, hands-free way to interact with the Windows operating system- from moving the mouse to typing text.… read more
