How Gazepoint Eye Tracking Software For Marketing Helps eCommerce

How Gazepoint Eye Tracking Software For Marketing Helps eCommerce

If you’ve ever wondered how to improve your eCommerce marketing strategy, the answer is eye-tracking software. Eye-tracking is a form of data collection that helps marketers understand how visitors interact with their website content and products. It gives you the ability to observe viewing patterns and study what your users are looking at, how their… read more

What Is the Eye-Tracking Challenge?

The eye-tracking challenge is a game where people are instructed to keep their focus on the person’s face in the video, but they can’t help but be drawn to other interesting parts of the video. This phenomenon has been studied with eye-tracking technology and it is fascinating what we have learned when it comes to… read more

How The Eye Tracking Software Market Has Grown Since The Pandemic

Eye tracking software is continually evolving, providing better insights into consumer behavior. At Gazepoint, we provide affordable solutions to make neuromarketing and biometric research tools easy to apply. With remote work growing in prominence over the past two years, the demand for eye tracking software such as Gazepoint has increased as well. Our team has… read more

How Eye Tracking Software Helps Marketers Analyze Google Search Tendencies

Marketers have a saying: If you want to hide something, put it on the second page of google. It is well known that the first few results that come up in a search are likely to be the most clicked on. We also know that results accompanied by images and videos tend to be closer… read more

What Is The Difference Between Eye Tracking Software and Saliency Modeling?

When designing a user interface, it is very important to know the path of a user’s eye. Knowing where a user is looking, where their gaze lingers, and what their eye isn’t drawn to can help make practical changes to design and ensure the things we want to be noticed are indeed noticed. Eye tracking… read more

Why Eye Tracking Software Is Perfect For Online Retail Stores

Online shopping has been increasing in popularity over the past decade, even more so with the COVID-19 pandemic. With online shopping continuing to grow incredibly fast — according to Statista, the US online shopping market size is expected to have 300 million online shoppers in 2023 — online retailers need to make the most of… read more

How Eye Tracking Software Helps Online Clothing Owners Operate More Efficiently

To be successful in the e-Commerce realm, gaining an accurate and comprehensive view of key information and data about customers is essential. This is especially true for the online clothing industry. There are several ways that businesses and marketers go about gathering important information about customers, but one that has proved to be the most… read more

Eye Tracking Software Aimed at Parking Garages

Eye movement plays an important functional role when drivers use parking garages. It assists safe navigation, and also helps with finding a parking space. Drivers look in various directions as they enter or leave the parking garage. These eye movements can be quite valuable for businesses looking to place advertisements within a parking garage. Continue… read more

How Eye Tracking Software Can Improve Your Website Design

Have you ever thought about why your audience isn’t interested in a few of your clothing pieces? Maybe it’s the angle of the photo or the placement of the clothing on your website. In order to find out why certain clothing is clicked on more often than others, you should look further into eye tracking… read more

Eye Tracking Software: The Importance Of Understanding Consumer Behavior

Smart and forward-thinking companies are always seeking ways to understand what consumers think about their products.  Our eye tracking software is a viable solution for any marketer or business owner. If you are one of such companies, you will need to get accurate data about consumer behavior habits. This can prove to be quite difficult… read more

As the first high-performance eye tracking software available at a consumer-grade price, GP3 provides an amplified level of accurate data for medical use.
Gazepoint’s innovations in eye-tracking allow developers to enhance behavioral research applications and usability studies applications.
Eliminating the guesswork behind the interactions between consumer and computer, our Analysis UX Edition allows users to track human behavior through measures such as eye movement tracking, click and scrolling behavior and more.