Eye Tracking Applications: Usability Studies

Eye Tracking Applications: Usability Studies

Today, in the age of the internet, everything is customizable, from targeting ads toward your ideal audience to redesigning websites for better user engagement. Visual tracking can give companies the data they need to make objective decisions on how to customize their products and services. In this article, we explore a study that has outlined… read more

Eye Tracking Applications: Strabismus Screening

In our last blog, we discussed the application of eye-tracking technology to the medical field through stroke rehabilitation. We continue in today’s series with an article on how eye tracking relates to the diagnosis of strabismus. Read on to learn more, check out our publications page to investigate more possible applications, and integrate a Gazepoint… read more

Eye Tracking Applications: Stroke Rehabilitation

Gazepoint eye-tracking technology has applications across industries, from technology to medicine to the overlap in between. Today, we discuss one such application: the use of eye tracking in stroke rehabilitation programs. You can find more information about the use of Gazepoint eye-tracking technology in specific studies on our publications page. The Impact of a Stroke… read more

An Introduction to Biometric Research

Human behavior is complicated. We do what we can to gain insight, but for many years that has meant subjective questionnaires and interviews. Advances in science, however, have opened the window into objective data. At any given time, we are all generating subconscious signals that indicate how we’re feeling. Biometric research is a way to… read more

Eye Tracking Terms to Know, Part Two

Eye-tracking technology today is more widely accessible and applicable than ever, with opportunities in industries from neuromarketing to healthcare. Gazepoint strives to push the boundaries and inspire discoveries by offering our research-grade visual tracking equipment at affordable prices. We also do our best to provide the resources you need to make the most of your… read more

Eye Tracking Terms to Know, Part One

Eye-tracking technology has many applications across a wide range of industries and specialties, and with Gazepoint’s affordable hardware and software packages, more organizations have access to this technology than ever before. However easy we have made it to access and use this innovation, there is still much to be learned when it comes to understanding… read more

What Is Eye Tracking?

The human gaze is powerful. As we discussed in our last blog post, our eyes can communicate a lot, and the broader community, from marketing firms to healthcare centers, are taking notice. New opportunities to better understand and harness the data inherent in the human gaze are emerging with help from eye-tracking technology, and Gazepoint… read more

Gazepoint Biometrics Now Available

The entire Gazepoint team is very happy to announce the release of the all-new Gazepoint Biometrics platform. Our Biometrics platform builds on our existing expertise in eye tracking and adds additional biometric signals to the data capture stream. The Biometrics platform provides three new signals: heart rate and galvanic skin response (GSR) from the finger… read more

Gazepoint Software Suite V4.3.0 Now Available

The latest release of the Gazepoint software suite is now available to download. A few notable updates in the release: Gazepoint Control The calibration system has been updated to easily allow for custom calibration graphics which was due to requests for holding the attention of very young participants and possibly primate research. Through the API… read more

As the first high-performance eye tracking software available at a consumer-grade price, GP3 provides an amplified level of accurate data for medical use.
Gazepoint’s innovations in eye-tracking allow developers to enhance behavioral research applications and usability studies applications.
Eliminating the guesswork behind the interactions between consumer and computer, our Analysis UX Edition allows users to track human behavior through measures such as eye movement tracking, click and scrolling behavior and more.