How Do You Study Neuromarketing?

How Do You Study Neuromarketing?

The core function of neuromarketing is to study what influences the consumer’s subconscious during the decision-making process. The three disciplines are neuroscience, marketing, and psychology. Once analysts have received their data, they study what influences marketing techniques. Read on to learn how Gazepoint highlights the ways experts study neuromarketing and contact us.   What Data… read more

What Are 3 Techniques Used in Neuromarketing?

In the ever-changing world of business, one thing is for sure: you have to be constantly adapting to new technologies or trends if you want to stay ahead of the curve. One trend that’s gaining more ground every day is neuromarketing research. This relatively new field uses cutting-edge technology, like eye-tracking to measure how people… read more

What Is Neuromarketing Research?

Neuromarketing research is a field that studies neurological responses to certain stimuli, such as an advertisement or video. At Gazepoint, we are paving the future for neuromarketing research with the best eye tracking software for marketers. The human gaze provides a ton of information necessary for business insights and it can be utilized to learn… read more

How Can Marketers Leverage Eye-Tracking Software For SEO?

Do you know where your visitors are looking when they visit your website? If not, you could be missing out on valuable information that could help improve your SEO. With eye-tracking software, you can see exactly where on a web page people are looking and how long they are spending on each section with a… read more

What Can Eye Trackers Tell Marketers About Their Customer Avatars?

When it comes to understanding customers, nothing is more important than understanding how they interact with a website or product. Eye trackers and other visual tracking toolsgive marketers the ability to see where customers are looking on a web page, and this information can be used to create customer avatars. By understanding what customers are… read more

How Gazepoint Eye Tracking Software For Marketing Helps eCommerce

If you’ve ever wondered how to improve your eCommerce marketing strategy, the answer is eye-tracking software. Eye-tracking, also known as visual tracking, is a form of data collection that helps marketers understand how visitors interact with their website content and products. It gives you the ability to observe viewing patterns and study what your users… read more

What Is the Eye-Tracking Challenge?

The eye-tracking challenge is a game where people are instructed to keep their focus on the person’s face in the video, but they can’t help but be drawn to other interesting parts of the video. This phenomenon has been studied with eye-tracking technology and it is fascinating what we have learned when it comes to… read more

How The Eye Tracking Software Market Has Grown Since The Pandemic

Eye tracking software is continually evolving, providing better insights into consumer behavior. At Gazepoint, we provide affordable solutions to make neuromarketing and biometric research tools easy to apply. With remote work growing in prominence over the past two years, the demand for eye tracking software such as Gazepoint has increased as well. Our team has… read more

How Eye Tracking Software Helps Marketers Analyze Google Search Tendencies

Marketers have a saying: If you want to hide something, put it on the second page of google. It is well known that the first few results that come up in a search are likely to be the most clicked on. We also know that results accompanied by images and videos tend to be closer… read more

What Is The Difference Between Eye Tracking Software and Saliency Modeling?

When designing a user interface, it is very important to know the path of a user’s eye. Knowing where a user is looking, where their gaze lingers, and what their eye isn’t drawn to can help make practical changes to design and ensure the things we want to be noticed are indeed noticed. Eye tracking… read more

As the first high-performance eye tracking software available at a consumer-grade price, GP3 provides an amplified level of accurate data for medical use.
Gazepoint’s innovations in eye-tracking allow developers to enhance behavioral research applications and usability studies applications.
Eliminating the guesswork behind the interactions between consumer and computer, our Analysis UX Edition allows users to track human behavior through measures such as eye movement tracking, click and scrolling behavior and more.