4 Things To Keep in Mind With Your Eye Tracking Results
Eye-tracking results can be helpful for researchers and businesses alike. Knowing how people are looking at different elements of a website, product packaging, or advertisement can give valuable insights into their behavior. With the help of Gazepoint’s affordable eye-tracking systems, you have access to research-grade data that can be used to make new discoveries and innovations. In this blog post, we discuss four things to keep in mind when using eye-tracking results. Learn more and get in touch with us for eye-tracking devices for your needs today!
Pay Attention to the Accuracy of Your Data
Make sure to calibrate your system regularly and monitor for any faulty recordings in order to ensure accuracy. Before collecting data, ensure the subject is comfortably positioned within the eye tracker field of view.
Understand How Eye Movements Change Over Time
Keep in mind that people’s eye movements change over time and can be affected by external factors such as fatigue or distractions. Make sure to keep track of any changes in eye movements to ensure that your results are up-to-date and accurate.
Don’t Overlook Other Data Sources
Eye-tracking data can be combined with other data sources for understanding how people interact with your product or website. This includes surveys, focus groups, analytics, and biometrics data such as heart rate and electrodermal activity in order to gain a full picture of customer behavior.
Be Mindful of the Ethical Implications
When conducting an eye gaze tracking study, the privacy and security of participant data is of utmost importance. Always follow best practices such as obtaining informed consent from participants and protecting their data.
When using eye-tracking devices, it’s important to keep these four things in mind. From accuracy to ethical implications, understanding how eye-tracking works and how it can be used effectively is key to making the most of your results. Gazepoint provides affordable and research-grade eye-tracking solutions that can help you get the data you need for your discoveries and innovations. Get in touch with us to find the right eye-tracking device for your needs!