Startup 101

Some odds and ends information for founding and building an engineering startup.

What Equipment Do You Need for an Eye-Tracking Study?

Eye-tracking technology has become a powerful tool for researchers, marketers, UX designers, and educators. By analyzing eye movements, businesses and researchers can gain insights into human behavior, decision-making, and visual engagement. However, if you’re new to the field, you might wonder what equipment is necessary to conduct a successful eye-tracking study. In this article, we’ll… read more

What is an eye-tracker?

For those who are not experienced eye-tracker users…. What is an eye-tracker? An eye-tracker is a human computer input device that measures the point of gaze (where one is looking). The GP3 is a desktop eye-tracker and is designed for use to measure point of gaze on a laptop or monitor screen. A user can… read more

Hire a Ph.D.

An article in Macleans came out recently titled “Are Ph.D.s an academic dead zone?. Having a PhD myself, I actually have to agree with most of the points in the article: academia doesn’t have room for all the PhDs that come out of universities. What’s more, the deep but narrow research performed during graduate school… read more