Blog

Eye-tracking heatmaps are one of the most powerful visualization tools for understanding where people look, how they process information, and what captures their attention. Whether you’re studying user experience, human cognition, or marketing effectiveness, eye tracking heatmaps transform raw gaze data into clear, visual insights. With Gazepoint Analysis, generating and interpreting heatmaps is simple —… read more

Understanding consumer behavior is at the heart of effective marketing, and one of the most powerful tools available today is eye tracking for marketing research. By measuring exactly where and how long people look at elements on a screen, in an advertisement, or packaging, marketers can uncover insights into attention, engagement, and decision-making that surveys… read more

When designing a website, app, or product interface, one of the biggest challenges is understanding how real users interact with it. Do they notice the call-to-action button? Are they distracted by cluttered visuals? Do they find the navigation intuitive—or confusing? Traditional usability testing relies on observation, interviews, and click-tracking, but eye tracking takes this a… read more

One common question we receive at Gazepoint is whether our eye-tracking systems work reliably for participants who wear glasses or contact lenses. The good news is: yes, they do! Our eye trackers are designed to accommodate a wide variety of users, including those with corrective eyewear. However, to ensure the best possible data quality, there… read more

Windows Eye Control is an innovative accessibility feature built into Windows 10 and Windows 11 that allows users to control their computer using just their eyes. Designed to empower individuals with mobility impairments, Windows Eye Control offers a seamless, hands-free way to interact with the Windows operating system- from moving the mouse to typing text.… read more

At Gazepoint, we’re committed to delivering high-performance eye-tracking technology that is reliable, precise, and user-friendly. One question we occasionally receive from customers using the GP3 eye tracker is: “My GP3 feels warm during use. Is that normal?” The short answer: Yes — it’s completely normal. Why Does the GP3 Feel Warm? The GP3 eye tracker… read more

At Gazepoint, we strive to make our eye tracking systems as flexible and interoperable as possible to support researchers across a wide range of disciplines. One of the most powerful tools for synchronizing data streams from multiple devices is the Lab Streaming Layer (LSL)—an open-source framework widely used in neuroscience, psychology, and human-computer interaction research.… read more

Gazepoint was pleased to attend the ETRA 2025 (ACM Symposium on Eye Tracking Research & Applications) conference, held this year with exceptional organization and energy in Tokyo, Japan. The event brought together leading researchers, developers, and industry professionals to share the latest innovations in eye-tracking technology and applications. We were impressed by the quality of… read more

Gazepoint is pleased to announce our sponsorship of the ACM Symposium on Eye Tracking Research & Applications (ETRA) 2025! As a leader in eye-tracking technology, we are excited to support this premier conference, which brings together researchers, developers, and industry professionals to advance the field of eye tracking. ETRA 2025 will showcase groundbreaking research, innovative… read more