In eye-tracking research, an AOI (Area of Interest) is a user-defined region on a stimulus—such as an image, video, website, or interface—where gaze behavior is analyzed in detail. AOIs allow researchers and designers to move beyond raw gaze points and focus on meaningful regions that relate directly to their research questions. With AOIs, you can… read more
We’re excited to announce the release of Gazepoint v7.2.0, delivering major enhancements to Areas of Interest (AOIs)—one of the most important tools for eye-tracking research. This release focuses on improving AOI usability, precision, and flexibility, especially for studies involving dynamic stimuli. Whether you are analyzing video content, web interfaces, or mobile device interaction, Gazepoint v7.2.0… read more
In today’s rapidly advancing research landscape, the need for reliable, synchronized multimodal data has never been greater. That’s why Gazepoint is proud to support direct integration between the Gazepoint GP3 and GP3 HD eye-tracking systems with the iMotions software platform. This powerful combination offers the accuracy and accessibility of Gazepoint eye-tracking—and expands it into a… read more
Eye tracking for ophthalmology is an innovative tool that provides researchers and clinicians a way to study visual function and detect ocular disorders. By precisely recording where and how patients move their eyes, eye tracking can reveal subtle deficits in visual performance that traditional methods may miss. Using eye tracking in ophthalmology is becoming increasingly… read more
Eye-tracking heatmaps are one of the most powerful visualization tools for understanding where people look, how they process information, and what captures their attention. Whether you’re studying user experience, human cognition, or marketing effectiveness, eye tracking heatmaps transform raw gaze data into clear, visual insights. With Gazepoint Analysis, generating and interpreting heatmaps is simple —… read more
Understanding consumer behavior is at the heart of effective marketing, and one of the most powerful tools available today is eye tracking for marketing research. By measuring exactly where and how long people look at elements on a screen, in an advertisement, or packaging, marketers can uncover insights into attention, engagement, and decision-making that surveys… read more
When designing a website, app, or product interface, one of the biggest challenges is understanding how real users interact with it. Do they notice the call-to-action button? Are they distracted by cluttered visuals? Do they find the navigation intuitive—or confusing? Traditional usability testing relies on observation, interviews, and click-tracking, but eye tracking takes this a… read more
One common question we receive at Gazepoint is whether our eye-tracking systems work reliably for participants who wear glasses or contact lenses. The good news is: yes, they do! Our eye trackers are designed to accommodate a wide variety of users, including those with corrective eyewear. However, to ensure the best possible data quality, there… read more
Windows Eye Control is an innovative accessibility feature built into Windows 10 and Windows 11 that allows users to control their computer using just their eyes. Designed to empower individuals with mobility impairments, Windows Eye Control offers a seamless, hands-free way to interact with the Windows operating system- from moving the mouse to typing text.… read more
At Gazepoint, we’re committed to delivering high-performance eye-tracking technology that is reliable, precise, and user-friendly. One question we occasionally receive from customers using the GP3 eye tracker is: “My GP3 feels warm during use. Is that normal?” The short answer: Yes — it’s completely normal. Why Does the GP3 Feel Warm? The GP3 eye tracker… read more
