Blog

Gazepoint Eye Tracker Now Seamlessly Integrated with PsychoPy — Including Latest Beta Release

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Craig Hennessey
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Gazepoint is excited to announce that our eye-tracking systems, including the popular GP3 HD and Biometrics kit, are fully integrated with PsychoPy, the leading open-source platform for creating experiments in behavioral science, neuroscience, and psychology. Even better — this integration now works with the latest PsychoPy 2025.1.1 beta release, bringing the most up-to-date capabilities directly… read more

Gazepoint is Proud to be a Sponsor of ETRA 2025

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Craig Hennessey
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Gazepoint is pleased to announce our sponsorship of the ACM Symposium on Eye Tracking Research & Applications (ETRA) 2025! As a leader in eye-tracking technology, we are excited to support this premier conference, which brings together researchers, developers, and industry professionals to advance the field of eye tracking. ETRA 2025 will showcase groundbreaking research, innovative… read more

Research Publications by Category

By:
Johnny Tam
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Here you will find a list of research paper publications which utilize Gazepoint eye-tracking technology. These are grouped in areas of research focus. If you have published work and would like it listed here, please let us know. If you would also like to utilize Gazepoint eye tracking technology for your research, please contact us… read more

Why a Webcam Can’t Compete with the GP3 for Eye Tracking

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Craig Hennessey
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Eye-tracking technology has grown increasingly popular across industries such as usability testing, marketing, education, and healthcare. While some might assume that a standard webcam is sufficient for tracking eye movements, there are significant limitations to using webcams for this purpose. In contrast, dedicated eye-tracking systems like the GP3 by Gazepoint offer precision, reliability, and features… read more

Heatmaps vs. Fixation Maps: Visualizing Eye Gaze Data with Gazepoint

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Craig Hennessey
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In the world of eye-tracking research, visualizing gaze data effectively is crucial for drawing meaningful insights. Two of the most popular methods for presenting eye-tracking results are heatmaps and fixation maps. While both provide valuable insights, they serve distinct purposes and are best suited for different types of analysis. In this blog post, we’ll explain… read more

Creating the Ideal Environment for Eye-Tracking Studies

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Craig Hennessey
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Creating the Ideal Environment for Eye-Tracking Studies: A Guide by Gazepoint Eye-tracking technology provides valuable insights into how people interact with visual content, websites, advertisements, and more. However, achieving high-quality eye-tracking data isn’t just about having the right equipment—it’s also about creating the perfect testing environment. A controlled and optimized environment can significantly improve data… read more

Gazepoint is pleased to Sponsor: Gaze Meets Computer Vision (GMCV) WACV 2025 Workshop Tucson, Arizona

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Craig Hennessey
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Gazepoint is excited to announce our sponsorship of the inaugural Gaze Meets Computer Vision Workshop, taking place in Tucson, Arizona, from February 28 to March 4, 2025. Held in conjunction with WACV 2025, this workshop marks a key milestone in integrating gaze data with computer vision, building on the momentum from previous workshops at NeurIPS… read more

What Equipment Do You Need for an Eye-Tracking Study?

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Craig Hennessey
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Eye-tracking technology has become a powerful tool for researchers, marketers, UX designers, and educators. By analyzing eye movements, businesses and researchers can gain insights into human behavior, decision-making, and visual engagement. However, if you’re new to the field, you might wonder what equipment is necessary to conduct a successful eye-tracking study. In this article, we’ll… read more

Synchronizing Eye-Tracking Data with EEG Using Gazepoint

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Craig Hennessey
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Eye-tracking technology is a powerful tool in research, and Gazepoint provides a user-friendly solution for capturing precise gaze data. However, in many studies, it’s necessary to synchronize eye-tracking data with other physiological measurements, such as EEG (electroencephalogram), to gain deeper insights. Fortunately, Gazepoint makes this process straightforward. To synchronize Gazepoint’s eye-tracking data with EEG, it’s… read more

Why Gazepoint Eye Trackers Stand Out Against the Competition

By:
Craig Hennessey
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In the rapidly evolving field of eye-tracking technology, there are numerous options available, each catering to different needs and budgets. With so many choices, it can be challenging to identify the right eye-tracking solution for your research, UX testing, or educational projects. At Gazepoint, we strive to provide eye-tracking solutions that excel in accuracy, affordability,… read more