What Are 3 Techniques Used in Neuromarketing?

What Are 3 Techniques Used in Neuromarketing?

In the ever-changing world of business, one thing is for sure: you have to be constantly adapting to new technologies or trends if you want to stay ahead of the curve. One trend that’s gaining more ground every day is neuromarketing research. This relatively new field uses cutting-edge technology, like eye-tracking to measure how people respond to marketing stimuli. This blog post will discuss three techniques used in neuromarketing research and how Gazepoint can help you implement them!

Eye Tracking

Eye-tracking, which is also referred to as visual tracking, is a valuable tool for researchers who conduct neuromarketing studies. By understanding how people interact with websites, apps, and other digital products, businesses can improve the user experience and make their products more intuitive. Eye-tracking can also be used to assess different marketing stimuli on user behavior. Importantly, visual tracking can be utilized to create eye-tracking heat maps, allowing you to make informed decisions. Gazepoint is proud to offer the best eye tracking software for marketers. Purchase yours today! 


Pupillometry is a technique used in neuromarketing involving the measurement of minute fluctuations in pupil diameter in response to a stimulus. By understanding how someone’s pupils react to different marketing stimuli, businesses can better understand what resonates with their audience and what doesn’t. Call the experts at Gazepoint to learn more about your neuromarketing options.

Functional MRI

The use of functional MRI is another common technique in neuromarketing. This noninvasive imaging method measures brain activity by detecting changes associated with blood flow. When an area of the brain is used, blood flow to that region also increases. By knowing which different marketing stimuli activate areas of the brain, businesses can better understand how people respond to their products and messages.


Gazepoint is for all things Neuromarketing. We offer a variety of biometrics testing and visual tracking products and services to help you get the most out of your research. As the most affordable, research-grade system on the market, we are proud to be the leading provider of eye-tracking for neuromarketing research. Providing innovative technology and expert analysis, you’re sure to get the most out of your data. At Gazepoint, our software is easy to use and generates accurate results, giving you a better understanding of your audience.

Those are three techniques used in Neuromarketing research that Gazepoint can help you achieve. Stay ahead of the curve and contact us today to learn more about our products and services. Try us out today!

As the first high-performance eye tracking software available at a consumer-grade price, GP3 provides an amplified level of accurate data for medical use.
Gazepoint’s innovations in eye-tracking allow developers to enhance behavioral research applications and usability studies applications.
Eliminating the guesswork behind the interactions between consumer and computer, our Analysis UX Edition allows users to track human behavior through measures such as eye movement tracking, click and scrolling behavior and more.