How Visual Tracking Empowers Those With Disabilities

How Visual Tracking Empowers Those With Disabilities

Eye-tracking technology is the process of identifying both where someone is looking and how. Visual tracking captures behaviors that are not easily controllable or observable, which is a primary reason that it is perceived as a scientific means of testing functionality of a product or device. While there are many applications for this across education, market research, the medical field and corporate research and development, visual tracking can also be used to help people with disabilities gain independence.

Gazepoint provides affordable solutions for eye tracking, neuromarketing, and biometric research. You can get the data you need to make new discoveries and innovations with our visual tracking technology. Explore our eye-tracking hardware and software packages to discover the technology you need to get started. From neuromarketing and virtual reality to accessibility and academics, you’re sure to find exactly what you want. Order your package today.

Promotes Independence

One thing that most able-bodied people take for granted is the ability to do what they want, when they want. This independence is not typically enjoyed by those with disabilities, as they rely on others to assist them with daily activities of living. Eye-tracking technology offers the ability for these people to communicate, control their environment, and gain greater independence through their eyes. A simple blink of the eyes can allow a child to tell their parent what they want to eat for lunch, what activity they’d like to do, or something fun they did with a sibling.

Enables a Variety of Activities

When a person is disabled, they lose the ability to do almost everything for themself, as they are dependent on another person for almost all of their needs. This can lead to a frustrating lack of privacy. With visual tracking technology, disabled individuals can regain the ability to communicate more effectively and privately, open and control third party software, browse the internet, check emails, send text messages, create artwork, play games, and so much more.

Empowers Disabled Individuals

There are a wide variety of disabilities, and there are many individuals who have lost the ability to control any part of their body with the exception of their eyes. This means that visual technology can empower them to do things they’ve never done before or regain some of their abilities simply by utilizing their eye movements and blinking actions. While many current operating systems have the capability of allowing someone to exert control through definite blinks, this can be very time consuming. Eye-tracking technology makes scrolling, selecting, and highlighting items on a computer screen much easier simply by using the focused gaze (fixation) of a user rather than a blink. All that is required is for the person to let their eyes dwell on the desired item for a preset period, and it will be clicked.

Visual Tracking Goes Mobile

With all of the advances in making computers more accessible to those with disabilities, there were only two factors that prevented visual technology from assisting with tasks on phones and mobile devices — size and price. The good news is that technology is ever-evolving, which means that there are much more affordable solutions that are now portable enough to be used in a variety of mobile devices.

Eye-Tracking Packages From Gazepoint

At Gazepoint, we know that the human eye holds a wealth of information, which is why you need visual-tracking technology. Using this cutting-edge innovation, you can record the direction of a user’s gaze, the number of fixations, their blink rate, and more. From marketing and healthcare to accessibility and academics, there are a wide variety of applications for eye-tracking software and hardware. Shop the array of packages at Gazepoint and get started today.

As the first high-performance eye tracking software available at a consumer-grade price, GP3 provides an amplified level of accurate data for medical use.
Gazepoint’s innovations in eye-tracking allow developers to enhance behavioral research applications and usability studies applications.
Eliminating the guesswork behind the interactions between consumer and computer, our Analysis UX Edition allows users to track human behavior through measures such as eye movement tracking, click and scrolling behavior and more.