A Practical Guide to Visual Tracking
eye tracking book

A Practical Guide to Visual Tracking

Are you new to the world of visual tracking? Would you like to strengthen your knowledge on the subject? “Eye Tracking the User Experience” by Aga Bojko is an invaluable reference book that we highly recommend.

This book is a practical guide that will benefit anyone wanting to learn how to conduct eye-tracking studies to evaluate and improve the user experience of products and interfaces.

This book is for you if:

  • You are considering adding eye tracking to your research. but you are unsure if it is going to be of value to you.
  • You recently purchased an eye tracker and are thinking, “Now what?”
  • You’ve been conducting eye tracking studies for a while but would like to expand your repertoire of capabilities.

“Eye Tracking the User Experience” is included with every Gazepoint Ultimate Bundle, but if you have already placed your order or are just getting started, you can find this guide on Amazon. Soon, it will be available in our online store!

As the first high-performance eye tracking software available at a consumer-grade price, GP3 provides an amplified level of accurate data for medical use.
Gazepoint’s innovations in eye-tracking allow developers to enhance behavioral research applications and usability studies applications.
Eliminating the guesswork behind the interactions between consumer and computer, our Analysis UX Edition allows users to track human behavior through measures such as eye movement tracking, click and scrolling behavior and more.