What Equipment Do You Need for an Eye-Tracking Study?
Eye-tracking technology has become a powerful tool for researchers, marketers, UX designers, and educators. By analyzing eye movements, businesses and researchers can gain insights into human behavior, decision-making, and visual engagement. However, if you’re new to the field, you might wonder what equipment is necessary to conduct a successful eye-tracking study. In this article, we’ll… read more
Synchronizing Eye-Tracking Data with EEG Using Gazepoint
Eye-tracking technology is a powerful tool in research, and Gazepoint provides a user-friendly solution for capturing precise gaze data. However, in many studies, it’s necessary to synchronize eye-tracking data with other physiological measurements, such as EEG (electroencephalogram), to gain deeper insights. Fortunately, Gazepoint makes this process straightforward. To synchronize Gazepoint’s eye-tracking data with EEG, it’s… read more
Why Gazepoint Eye Trackers Stand Out Against the Competition
In the rapidly evolving field of eye-tracking technology, there are numerous options available, each catering to different needs and budgets. With so many choices, it can be challenging to identify the right eye-tracking solution for your research, UX testing, or educational projects. At Gazepoint, we strive to provide eye-tracking solutions that excel in accuracy, affordability,… read more
Unlocking the Power of Biometric Signal Tracking with Gazepoint
Gazepoint is known for its cutting-edge eye-tracking systems, but did you know we also offer a comprehensive solution for tracking various biometric signals? Our biometric signal tracking system allows researchers to capture skin conductance (galvanic skin response or GSR), heart rate, pupil dilation, and heart rate variability (HRV). These physiological signals, when combined with eye-tracking… read more
Understanding Eye-Tracking: A Guide by Gazepoint
Welcome to Gazepoint, where we specialize in making eye-tracking technology accessible and powerful for everyone—from researchers and designers to developers and educators. Whether you’re new to the concept of eye-tracking or want to learn more about how it can benefit your business or project, this guide will walk you through the basics of eye-tracking technology… read more
The 2024 ACM Symposium on Eye Tracking Research & Applications (ETRA)
Gazepoint is pleased to be sponsoring the 2024 ACM Symposium on Eye Tracking Research & Applications (ETRA), held in Glasgow, UK from June 4 to June 7, 2024. The ETRA is a world leading eye tracking conference, with the aim of bringing together researchers and practitioners from across fields with the common goal of continuing… read more
Unleashing the Power of Integration: Gazepoint’s Biometrics Bundle
When it comes to eye tracking technology, precision and accuracy are critical. Researchers, UX designers, and countless other professionals rely on robust tools to understand human behavior, improve user experiences, and drive innovation. Gazepoint’s Biometrics Bundle stands out as a superior solution that seamlessly combines eye tracking, heart rate, and galvanic skin response (GSR). In this… read more
Gazepoint SD Eye Tracker Bundles: Unveiling a New Era of Precision and Affordability
Eye tracking technology has revolutionized the way we understand human behavior and interaction. Researchers, UX designers, and professionals across various industries rely on eye tracking solutions to gain valuable insights. Gazepoint’s SD Eye Tracker Bundles have significantly transformed the field, offering a powerful combination of precision, versatility, and affordability. In this blog post, we will… read more
Eye-Tracking Software Applications for Corporate Research & Development
Looking for eye-tracking software that can help with your corporate research and development efforts? There are a number of different applications available, each with its own set of unique features and capabilities. Here at Gazepoint, we specialize in providing affordable solutions for eye tracking, neuromarketing, and biometric research. Learn more about applications for eye-tracking software… read more
Comparing Our Eye Tracking Packages: Which Is Right for You?
When entering the world of eye tracking, whether for business, research, or even eye tracking for marketing purposes, it is critical to have the right tools in place. At Gazepoint, we offer the best eye-tracking software packages to elevate your research experience. But which eye tracking software is right for your research? Let’s explore! … read more
