In today’s rapidly advancing research landscape, the need for reliable, synchronized multimodal data has never been greater. That’s why Gazepoint is proud to support direct integration between the Gazepoint GP3 and GP3 HD eye-tracking systems with the iMotions software platform.

This powerful combination offers the accuracy and accessibility of Gazepoint eye-tracking—and expands it into a comprehensive research suite through iMotions’ advanced capabilities, including:

EEG (Electroencephalography)
Facial Expression Analysis
Resipration
EMG
And more

For researchers who want to go deeper into emotional and cognitive behavior, the iMotions + Gazepoint integration is a game-changer.

Why Start With Gazepoint Eye Tracking?

Gazepoint has always been focused on making high-quality, research-grade eye-tracking affordable, intuitive, and accessible—without annual licensing fees or restrictive renewals.

With the Gazepoint GP3 and GP3 HD you get:

60–150 Hz eye-tracking (model dependent)
Fast and accurate point-of-gaze tracking
High tolerance to head movement
Plug-and-play setup
Works right out of the box with Gazepoint Analysis

For many researchers, this is everything required to analyze visual behavior, dwell time, fixation paths, and heatmaps. But when you’re ready to incorporate additional physiological or emotional signals, iMotions provides the ideal bridge.

Extend Your Research Into EEG, Facial Emotion Coding, and More

iMotions integrates seamlessly with the Gazepoint GP3 eye-tracker, and provides a wide array of new capabilities that go beyond oculometrics:

✔ Facial Expression Analysis

Understand emotional reactions in real time using Facial Expression coding. This makes it easy to capture subtle affective responses to stimuli, prototypes, media, interfaces, and research environments.

✔ EEG for Cognitive Insight

For neuro and psychology labs, combining EEG with eye-tracking offers a powerful window into attention, memory processing, decision-making, and mental workload.

✔ Synchronized Biometric Signals

iMotions collects gaze data from the Gazepoint system alongside signals such as HRV, EDA, GSR, or facial micro-expressions—all perfectly synchronized on a unified timeline.

This is especially valuable for:

Human factors research
Cognitive testing
UX and usability studies
Consumer behavior and marketing
Psychological and neuroscience experiments

With the Gazepoint GP3 + iMotions workflow, researchers can study how participants look and also how they respond—emotionally, physiologically, and neurologically.

A Scalable System—Start Small, Expand Anytime

One of the biggest advantages of using the Gazepoint GP3 for multimodal research is flexibility.

Many labs begin with:

Gazepoint eye-tracking + Gazepoint Analysis

and then add iMotions when they need:

EEG
Biosensors
Facial expression detection
Multi-participant studies
Advanced visualization tools

Your system can grow with your research requirements, instead of forcing a large up-front investment.

Simple Setup and Fast Integration

Connecting Gazepoint hardware to iMotions takes just a few steps. Once configured, gaze data feeds directly into iMotions for synchronized collection and analysis alongside other modalities. The platform also offers:

Stimulus presentation
Data export to common research formats
Built-in analysis tools
Real-time visualization

Whether you are conducting clinical studies, usability research, or interactive experiments, the combined system provides a turnkey setup for complex multimodal data collection.

The Best of Both Worlds: Affordability + Advanced Capabilities

Gazepoint remains the most cost-effective dedicated eye-tracking platform on the market—with no subscription requirements or mandatory software renewals.

Adding iMotions gives researchers access to advanced biometrics and multimodal analysis while preserving the low operating costs Gazepoint customers value.

It’s the ideal pairing when you want:

Professional-grade gaze tracking
Combined with biometric signal analysis
Without the high cost of a proprietary all-in-one platform

Ready to Get Started?

If you want to integrate your Gazepoint GP3 or GP3 HD eye-tracker with iMotions—or if you’d like help building a multimodal research setup—our team is always happy to help.

We ship worldwide and work directly with academic and commercial labs of all sizes.

Unlock Next-Level Multimodal Research With Gazepoint + iMotions Integration