Whether you’re exploring eye-tracking for the first time or researching how Gazepoint’s eye-tracking technology could apply to your business, you can find answers here. Explore common questions and learn what eye-tracking can do, and then order your affordable, research-grade eye-tracker from Gazepoint today.

How much does an eye tracker cost?

Some eye trackers can cost tens of thousands of dollars, but here at Gazepoint, we believe in providing our cutting-edge, easy-to-use technology at a consumer price point. Explore our affordable options and order a bundle to receive all the hardware and software you need for your project.

What is eye tracking used for?

Eye-tracking is applied to a number of industries, from marketing and usability research to medicine and adaptive technology. You can learn how Gazepoint eye-tracking technology is used by visiting our applications page, our publications collection, or our blog. If you are interested in trying the best eye-tracking software for marketers and more, explore our options on our shop page!

What can eye tracking tell us?

Eye-tracking offers unparalleled insight into what a user is thinking. Researchers can extrapolate a lot of data from how long a user looks at a certain section, how they navigate a page and more. Combined with biometric sensors, researchers can even estimate how a user feels as they browse online content.

What does an eye tracker do?

The Gazepoint eye tracker records data on where a user looks on a webpage, using infrared light to track the movement of an individual’s pupils. Researchers can also measure how long a user spends looking at a specific area.

With Gazepoint software, it is possible to visualize not only an individual’s gaze path, but also the relationship between metrics like fixations and areas of interest.

How do you utilize eye tracking at home?

Visit our tutorials or downloads page for support on how to set up and use your Gazepoint eye-tracking technology.

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Can we try your eye tracker before we buy it?
The short answer? No. The slightly longer answer is that because our eye tracker is not a $20,000 investment, we are not set up for demos and trials. We have priced our eye-tracking hardware at a few hundred dollars so that it’s as low risk as possible for users to purchase it and try it. You’ll be amazed at the quality you are getting for a fraction of the cost of competitor systems!

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Do you have a reseller in the UK/Italy/Australia/(insert your country here)?
We do not have any resellers. Our pricing model has required us to streamline the manufacturing process and distribution network, so that we sell our system directly, worldwide, and without additional layers. This is the only way we can sell our product at such an amazing price!

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What is the best package for conducting usability studies?
Our Ultimate Bundle is the best package for conducting usability studies. It includes essential features such as dynamic webpage media type with scrolling, mouse clicks, Thinkaloud voice and webcam recording, and AOI statistics. All of these features are developed for UX testing and optimization.

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Do I need a software license per computer or can I use one for my office?
Gazepoint Analysis is licensed per computer. You need to have one software per device — one software cannot be used for multiple devices.

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When I click calibrate, the calibration screen runs on my laptop instead of on the external monitor.
Click the Select Screen button to toggle the active window from Laptop to External Monitor.

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Does the GP3 work for people with glasses?
Yes. Generally, the eye tracker has to point up at the user’s eyes at a steeper angle than for someone without glasses.

1. The GP3 needs to be around 65 cm (25 inches) or around an arm’s length from the user’s face

2. The GP3 should ideally be around 40 cm (15 inches) lower than the user’s eye level so it can point at an upwards angle towards the eyes, avoiding reflection from infrared light.

3. For a 19-inch monitor, the GP3 should be around 15 cm (6 inches) in front of the bottom of the monitor. For smaller monitors, it should be closer, and it should be positioned further away for larger monitors while maintaining the arm’s length distance from the user to the eye tracker.

4. Avoid bright lights (or sunlight) pointing at the GP3 or the user’s face — the GP3 will work in a dark room.

5. If the user is wearing glasses, bring the GP3 slightly closer to the user and point up towards the user’s eyes at a steeper angle than usual.

 GP3 glasses 3

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Where do I download the Gazepoint installer software?
The password is supplied together with your shipment cables.

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What is the data output format?
Numerical data – .csv
Video – .avi
Still image – .png

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What are the computer requirements for Gazepoint eye trackers?
Compatible with Microsoft Windows 10 or 11 (32- or 64-bit)
Intel Core i5 – 8th generation processor or higher
8 GB RAM minimum

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How long does it take for a shipment?

We generally take one business day to prepare your shipment and dispatch it.

Transit to the U.S. and Canada ~ 2 days

Transit to the E.U. ~ 3 days

Transit to other European countries ~ 4–5 days

Transit to South America ~ 4–5 days

Transit to Asia ~ 4–5 days

Transit to the Middle East ~ 5–6 days

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What is your warranty policy?
A one-year warranty and software updates are included. A three-year extended warranty option is available.