Eye Tracking the User Experience – An excellent resource book by Aga Bojko
Eye Tracking the User Experience is an excellent eye tracking resource book by Aga Bojko
- A practical guide to research
- An excellent manual on how to leverage eye tracking for a deeper understanding of how people are responding to your designs
- Makes the case for when eye tracking is and isn’t appropriate
- One of the most approachable eye tracking books that’s full of insight
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