Author Archives: Gazepoint

Eye Tracking Applications: Stroke Rehabilitation

Gazepoint eye-tracking technology has applications across industries, from technology to medicine to the overlap in between. Today, we discuss one such application: the use of eye tracking in stroke rehabilitation programs. You can find more information about the use of Gazepoint eye-tracking technology in specific studies on our publications page. The Impact of a Stroke… read more

An Introduction to Biometric Research

Human behavior is complicated. We do what we can to gain insight, but for many years that has meant subjective questionnaires and interviews. Advances in science, however, have opened the window into objective data. At any given time, we are all generating subconscious signals that indicate how we’re feeling. Biometric research is a way to… read more

Eye Tracking Terms to Know, Part Two

Eye-tracking technology today is more widely accessible and applicable than ever, with opportunities in industries from neuromarketing to healthcare. Gazepoint strives to push the boundaries and inspire discoveries by offering our research-grade visual tracking equipment at affordable prices. We also do our best to provide the resources you need to make the most of your… read more

Eye Tracking Terms to Know, Part One

Eye-tracking technology has many applications across a wide range of industries and specialties, and with Gazepoint’s affordable hardware and software packages, more organizations have access to this technology than ever before. However easy we have made it to access and use this innovation, there is still much to be learned when it comes to understanding… read more

What Is Eye Tracking?

The human gaze is powerful. As we discussed in our last blog post, our eyes can communicate a lot, and the broader community, from marketing firms to healthcare centers, are taking notice. New opportunities to better understand and harness the data inherent in the human gaze are emerging with help from eye-tracking technology, and Gazepoint… read more