Author Archives: Gazepoint

Eye Tracking Applications: Autism Diagnoses

Affordable eye-tracking technology is leading to an increase of its use in many areas, including medical, psychological, and psychiatric research. The equipment is easily accessible, and it offers objective data on human-computer interactions that can lead to great progress in identification and intervention of many disorders. Eye-tracking research has become especially prevalent in research on… read more

The Windows 10 Eye-Tracking Initiative

Eye tracking is finding new footholds and applications everyday, and now major companies are taking notice. Microsoft has taken steps to further streamline the use of eye-tracking technology with their new Windows 10 eye-tracking initiative. Read on to learn more, and invest in your own technology with an eye tracking bundle from Gazepoint. What’s New… read more

Eye Tracking Applications: Distracted Driving Studies

Distracted driving is a big problem. According to a 2006 study, half of all car accidents involved a distracted driver. Another big factor in crashes? Curved roads, where three times more accidents take place than straight roads. A January 2019 study decided to study these two factors together using Gazepoint eye-tracking technology. The Study The… read more

Gazepoint Sponsors ETRA 2019

Gazepoint is proud to be a sponsor for ETRA 2019, a symposium on eye tracking research and applications that will be held in Denver, Colorado June 25 – 28. Our goal is and has always been furthering visual tracking research and technology through reasonably priced hardware and software, and sponsoring ETRA is one more way… read more

Eye Tracking Applications: Usability Studies

Today, in the age of the internet, everything is customizable, from targeting ads toward your ideal audience to redesigning websites for better user engagement. Visual tracking can give companies the data they need to make objective decisions on how to customize their products and services. In this article, we explore a study that has outlined… read more

Eye Tracking Applications: Strabismus Screening

In our last blog, we discussed the application of eye-tracking technology to the medical field through stroke rehabilitation. We continue in today’s series with an article on how eye tracking relates to the diagnosis of strabismus. Read on to learn more, check out our publications page to investigate more possible applications, and integrate a Gazepoint… read more

Eye Tracking Applications: Stroke Rehabilitation

Gazepoint eye-tracking technology has applications across industries, from technology to medicine to the overlap in between. Today, we discuss one such application: the use of eye tracking in stroke rehabilitation programs. You can find more information about the use of Gazepoint eye-tracking technology in specific studies on our publications page. The Impact of a Stroke… read more

An Introduction to Biometric Research

Human behavior is complicated. We do what we can to gain insight, but for many years that has meant subjective questionnaires and interviews. Advances in science, however, have opened the window into objective data. At any given time, we are all generating subconscious signals that indicate how we’re feeling. Biometric research is a way to… read more

Eye Tracking Terms to Know, Part Two

Eye-tracking technology today is more widely accessible and applicable than ever, with opportunities in industries from neuromarketing to healthcare. Gazepoint strives to push the boundaries and inspire discoveries by offering our research-grade visual tracking equipment at affordable prices. We also do our best to provide the resources you need to make the most of your… read more

Eye Tracking Terms to Know, Part One

Eye-tracking technology has many applications across a wide range of industries and specialties, and with Gazepoint’s affordable hardware and software packages, more organizations have access to this technology than ever before. However easy we have made it to access and use this innovation, there is still much to be learned when it comes to understanding… read more