Author Archives: Gazepoint

Eye-Tracking Technology and Distracted Driving

Distracted driving is driving while doing another activity that takes your attention away from the road. It greatly increases your chances of being involved in a motor vehicle crash. There are three main types of distracted driving — visual, manual, and cognitive. Eye-tracking technology has provided valuable insights into the effects of non-driving related tasks,… read more

How Visual Tracking Empowers Those With Disabilities

Eye-tracking technology is the process of identifying both where someone is looking and how. Visual tracking captures behaviors that are not easily controllable or observable, which is a primary reason that it is perceived as a scientific means of testing functionality of a product or device. While there are many applications for this across education,… read more

What Is Neuromarketing?

Neuromarketing is a commercial marketing communication field that applies neuropsychology to marketing research. This type of marketing monitors consumers’ responses to marketing stimuli in several areas, including sensorimotor, cognitive, and affective. Sensorimotor response refers to the integration of senses and motor movements to gain insight and information. Cognition is the process of acquiring knowledge through… read more

The Psychology of Eye Movements

You may have worked in the field of eye-tracking technology for a long time. In fact, you probably know more than most people about the way the pupil, cornea, and retina all work together to transform images into signals that are sent to the brain. With all of the information you have gleaned over the… read more

Eye-Tracking Technology and Dyslexia

Gazepoint provides affordable solutions for eye tracking and neuromarketing so you can determine where a user looks, how long they look at certain elements, and how their gaze travels over an image. From physical health to emotional responses, you can gain more detailed insights into your users so you can provide them with the information… read more

Eye-Tracking Software Features to Utilize

Gazepoint offers professional-grade eye-tracking technology at a consumer price point, so anyone can join the race to develop new applications and gather important data. Not only is our hardware top of the line, but our eye-tracking software is also accessible and high quality. Learn more about what you can do with our UX or Professional… read more

What e-Commerce Can Learn From Eye Tracking

E-commerce is a broad, highly competitive field that becomes more competitive every day. Eye tracking gives businesses an opportunity to find success by tailoring their approach to conversions based on objective, quantitative data. Read on to learn more about the discoveries made in the world of e-commerce human-computer interactions, and invest in your own success… read more

The Capabilities and Limitations of Eye Tracking

Eye tracking is gaining popularity as professionals across industries comprehend its potential. Is Gazepoint eye-tracking technology right for you? Keep reading to learn what our hardware and software packages can offer you, and place your order today to join the revolution. What Eye Tracking Can Do Measure where a user has looked. The essential measurement… read more

Enhance UX Studies With Eye Tracking

Take a data-driven approach to improving user experience and back up every design decision with data and metrics utilizing visual tracking. Eye tracking should be an essential add-on to any user experience (UX) study, and with the Gazepoint UX Bundle, it’s easier and more affordable than ever to gather detailed, objective data from your tests.… read more

Eye Tracking and Video Games

As we’ve discussed in previous blogs, eye tracking has a wide variety of potential applications. One such application that is quickly gaining traction is the use and integration of eye tracking in video games. There are many opportunities to use the hardware, software, and data provided by companies like Gazepoint to improve human-computer interactions, benefiting… read more