Are you new to eye tracking and would like to strengthen your knowledge on the subject? Eye Tracking the User Experience, by Aga Bojko is an invaluable reference book that we highly recommend.

The book is a practical guide that will benefit anyone wanting to learn how to conduct eye tracking studies in order to evaluate and improve the user experience of products and interfaces.

This book is for you if:

    1. You are considering adding eye tracking to your research but are unsure if it is going to be of value to you.

You recently purchased an eye tracker and are thinking, “Now what?”

You’ve been conducting eye tracking studies for a while but would like to expand your repertoire of capabilities.

Get it today from Amazon or soon to be available from our web store.