Backed by popular demand, we’ve posted a short demo video created with the Gazepoint GP3 eye tracker and our analysis software (included with GP3). The software tracks user gaze fixation and displays the fixation position and duration (in seconds) for a short period of time. In the demo the display duration is set to 2 seconds and this value is changeable in our software.

Fixation maps are more useful when screen content is dynamic, such as when a user is surfing the internet or playing a game or watching a video, and heat maps are useful for static content such as when a user is viewing a picture or single web page.